Posts tagged local&pageindex=4 RSS

Three Ways to Get More Out of Local

While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies...

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Consumers Want More from Social, Mobile and Local Commerce

Social media and mobile devices have been a game changer for local businesses due to features that allow consumers to interact with brands, browse products, find nearby deals and more. But as features for these channels grow, consumers...

New Local.com Business Solutions an Exact Match

Local businesses take note! A BIA/Kelsey report states that around 17 percent of all Internet searches are "local in nature" and consist of consumers who are ready to make a purchase or are looking for local businesses. Some...

Local.com Deal Making with AT&T

Local.com extended their distribution agreement with AT&T Interactive today. Under the arrangement, AT&T Interactive’s YP.com ad listings will be given premier placement on Local.com search results. “As a part of...

Google Mobile and Places Integration

Google has been focusing heavily on mobile and local search recently and released two features today which help further its prominence in these arenas. Google added new “shortcuts” (see image below) to commonly searched...

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Product Extensions and Product Local Ads - Mobile

Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...

Local Shopping Information - Local + Krillion

Online local media company Local.com has acquired Krillion , which supplies local shopping information on products (including in-store availability, comparison pricing, discounts and images) from over 50,000 local retailers. Krillion...

Better Bing Business Portal Arrives

Bing has made a few important improvements to (and renamed) its local business directory offering. The beta version adds the ability for owners to create, claim and manage listings and perhaps more importantly, promote special deals...

Location Targeting in Adwords Improves

Google announced improvements to its location-targeting controls today which will give Adwords advertisers the ability to target users (or exclude them) by their specific physical locations. “By physical location, we mean the...

Local.com Enters Group-Buying Space

Local search site and advertising network Local.com is making its ways into the red hot daily deals space, announcing today that it has acquired group buying platform iTwango . “We believe that the group-buying model is a powerful...

Be Like Mike - Use YCN to go Hyper Local

Buried deep within a Yahoo! announcement this week that the once mighty search engine turned struggling second-tier media conglomerate has gone " hyper-local " was a very telling sign of how the company plans to make that...

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Moosejaw Joins Google for Local Availability

This year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will occur in-store, from small neighborhood boutiques to national chains according to eMarketer's Mobile Marketing...

Yelp Gets Check-In Rewards

Local review site Yelp has joined the location-aware craze and unveiled Check-in Offers. The new feature, available within the business owner dashboard, allows business owners to rewawrd customers with a coupon when they check in to...

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Call Tracking Solutions at Kenshoo Local

As the Web evolves, the community of Web professionals move ever closer to true integrated marketing. Those standing at the forefront of this evolution are often the analytics vendors, whose services sit squarely between services and...

Yahoo! & Dex One Extend Local Agreement

Yahoo! and Dex One announced an expanded partnership where businesses advertising on dexknows.com will now be able to have their online listings appear in Yahoo! Local search results. The expanded partnership doubles the geographic...

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