Posts tagged local&pageindex=5 RSS

Think Globally, Act Locally

National borders and geographic regions. This is one of its great strengths: customers can shop the world over without leaving the privacy of their homes, and e-marketers can reach millions of people with a single website or e-mail...

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Mobile Coupons & Google Local Business Center

Unless you’ve been living under a very large rock the past 18 months, the recession we’ve been in has forced marketers to do two things – look for new opportunities to promote their businesses (and websites) and be...

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Local, Geo-Targeted Ads on the Rise

According to digital media consulting firm BIA/Kelsey, geo-targeted ads will more than double in the coming years - from spending of $897 million in 2008 to more than $1.9 billion in 2013. According to the firm, geo-targeted ads currently...

Twitter Hashtag for Local Events

Twitter, despite my ongoing cynicism, shows no signs of slowing down and don't think for a moment that technology vendors and Internet professionals haven't taken notice. Eventful , a digital service which connects consumers...

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Seven Steps to Local Search Success, Part 1

As a small business in a lackluster economy, making the most of your marketing dollars is critical to your bottom line. Using a local search engine, you can target customers in a particular region while maximizing your marketing investment...

Google Maps Gadget: Brick and Mortar Must-Have

As a consumer, you're probably used to seeing something like this on a "directions" page from a brick-and-mortar store: From the east, take route 66, head south on Main St . and so on. That can be a hassle. Worse, for...

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Local Mobile Content Grows

comScore reports the number of people who sought local information on a mobile device grew 51 percent from March 2008 to March 2009. The mobile browser is the leading access method for seeking local information, with 20.7 million users...

Google's Local Business Center

If you operate a local, brick-and-mortar business, you will want to check out Google's Local Business Center (LBC). No doubt, consumers have learned about your business through a Google search, or found directions to your location...

Local Search is Booming (Thanks to Recommendations?)

There has been a surge of annual growth for local search, according to a study conducted by comScore released today by the Yellow Pages Association. Local search grew 58 percent in 2008, reaching an annual total of 15.7 billion searches...

Reaching into Local with ReachLocal

One of the challenges in the local advertising and local Web publishing spaces is that there has not been an ad exchange or network which has worked effectively on that often micro level. That's all about to change with the release...

MySpace Local: Social Reviews

MySpace and Citysearch are teaming up to offer MySpace Local. The new directory combines Citysearch's functionality of allowing users to search, review and rate businesses. And, it adds MySpace's flavor by allowing users to...

Local Back on the Map?

When the going gets tough, the tough (or smart) get out and buy some lists. Local search site and advertising network Local.com today announced the acquisition of approximately 14,000 local business advertisers from LiveDeal, Inc....

MapQuest Gets Social With Twitter & More

If you're a local business owner looking to capitalize on the boom in social media marketing, look no further than MapQuest. Yes, Mapquest. The once-leading map site, since displaced by Google Maps, has recently added a local Twitter...

Local.com Integrates Jivox

Local search network Local.com announced that they will begin integrating local video ads in their website courtesy of an agreement with Jivox . The current implementation incorporates geo-targeted video ads from Jivox, an online video...

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Early Holiday Gift from Jivox

Online video advertising service Jivox announced a promotion for small and medium-sized businesses for holiday ad campaigns. Between today and December 31, 2008, advertisers that spend $500 with Jivox will receive a $500 credit for...

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