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Hilton Focuses on Quality, Locality in Quest for 1 Million Likes

Increasing global engagement of qualified fans in target demographics was the goal behind Hilton Hotel & Resorts' strategic campaign to achieve 1 million likes on Facebook. Hilton reached its goal this month and became the...

Filed under: social, facebook, wm-sociallmedia, qualified fans, J2 globalohn Forrest Ales, Hilton Hotel & Resorts, localized

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...