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Google Ad extensions give potential customers more reasons to click on paid search ads. By including additional information, such as contact information, more website links or special offers, advertisers can meet the demands of information...
Google announced last week that advertisers using location extensions will see performance metrics for directions alongside those for clicks and phone calls. Sounds pretty good, right? Well, Google will also begin to charge for clicks...
Earlier this year Google launched click-to-call location extensions for search ads and it was well received by advertisers. They have taken the program a few steps forward today with the addition of location extensions which can be...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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