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Posts tagged location-based marketing RSS

2012 Local Holiday Marketing Guide

It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...

Gartner: Social, Mobile to Drive Half of Web Sales by 2015

By 2015, companies will generate 50 percent of Web sales from social media and mobile applications, according to Gartner Inc. The future of e-commerce was discussed at the Gartner Symposium/ITxpo , where it was concluded that since...

Location-based Marketing with Silverpop

The acquisition of location-based marketing platform PlacePunch, from Web-based solution company Silverpop , will add a new dimension to the company’s Social Connect Strategy — which is designed to help marketers drive...

Location-based Sentiment Marketing with LocalResponse

A new location-based marketing service called LocalResponse (currently in beta) hopes to capitalize on location and sentiment to connect advertisers with active consumers. While location-based marketing is nothing new, targeting consumers...

  • Explore the WEB 100!

    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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