Posts tagged location-based marketing RSS

Mobile Halloween Searches Wait Until the Last Minute

Consumers spent more than $8 billion on Halloween in 2012, however, the majority of mobile searches related to this spooky holiday happened just days before the actual event took place, according to mobile ad platform xAd. In fact...

2012 Local Holiday Marketing Guide

It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...

Gartner: Social, Mobile to Drive Half of Web Sales by 2015

By 2015, companies will generate 50 percent of Web sales from social media and mobile applications, according to Gartner Inc. The future of e-commerce was discussed at the Gartner Symposium/ITxpo , where it was concluded that since...

Location-based Marketing with Silverpop

The acquisition of location-based marketing platform PlacePunch, from Web-based solution company Silverpop , will add a new dimension to the company’s Social Connect Strategy — which is designed to help marketers drive...

Location-based Sentiment Marketing with LocalResponse

A new location-based marketing service called LocalResponse (currently in beta) hopes to capitalize on location and sentiment to connect advertisers with active consumers. While location-based marketing is nothing new, targeting consumers...

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