Posts tagged lotame RSS

Yes, Please! Audience Optimization with Machine Learning

Cross-device management platform Lotame has launched a new solution for campaign optimization and engagement that is powered by machine learning algorithms. Lotame's new Audience Optimizer aims to improve digital ad campaigns'...

Distributing Audience Data to the DMPs

Data management platform (DMP) Lotame has been selected as Skimlinks' first DMP of record. A popular content monetization (affiliate) solution for publishers, Skimlinks will leverage Lotame's DMP to distribute the audience...

Informed Content, Targeting Decisions for Publishers

Publishers have long competed with other news sites for ad dollars, but now with the increasing popularity of content marketing they are also competing more than ever for reader attention, as more and more brands become "publishers"...

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Lotame, MediaCrossing Partner for Cross-Channel Audience Intelligence

Data management platform Lotame and digital media trading firm MediaCrossing have partnered to help publishers and advertisers improve how they collect, organize, analyze and activate audience data. The partnership will merge MediaCrossing's...

Connecting Audiences & Publishers in Media Buying

It’s becoming increasingly simple for marketers to connect with publishers’ audiences for the purpose of media buying. Case in point, a new integration between [x+1] and Lotame is providing marketers on the [x+1] platform...

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Target Using Purchase Histories

Aligning purchase history and direct response performance data with demographic, behavioral, and influencer action data is nearly a requirement for digital marketers today. There's big money involved and companies are integrating...

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