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Moms are a valuable customer segment, as they tend to make the majority of a family’s purchasing decisions. But what motivates this influential customer segment to engage with brands online and make purchases? According to a...
As Web workers, we all strive to provide experiences for our customers that ultimately transform them into loyal and lifelong brand advocates. But the truth is that the majority of customers don’t think much about the companies...
How much do you know, I mean really know, about your brand’s social media fans, friends and followers? And how would your social media marketing strategy change if you had access to that information? Loyalty management vendor...
Groupon is on the search for loyal customers. The once-upon-a-time daily deals giant has launched Groupon Rewards , which is a loyalty program that tracks consumers’ purchases through their Groupon-saved credit or debit card...
Real-time app analytics provider Localytics is offering up some interesting information on loyalty as it relates to phone and tablet apps. While customers seem willing to give new apps a try (perhaps due to the number of US smartphone...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
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