Posts tagged loyalty RSS

Hispanic Shoppers in Focus

From marketing to moms to marketing to Millennials, the tech industry is full of ways to segment an audience to better personalize their experience. In September, loyalty and engagement platform PunchTab released insights into Hispanic...

Loyalty Equals Discounts, Free Products for Consumers

Loyalty programs aren't exactly new, but consumers still seem to love the marketing-focused programs that reward members with purchase incentives. And new research from Nielsen confirms it, with 84 percent indicating they were...

Loyalty Tech & Customer Engagement at Cobone

Loyalty, engagement and rewards - they're far more than today's top buzzwords. They are a way of being for many of the savviest brands in business today. And they are reaping the rewards. PunchTab recently announced that several...

How to Drive Engagement like the Big Guys

Brands spend a lot of time “engaging” their customers on social channels nowadays, but just because fans like brands or retweet posts, doesn’t mean that they are actually engaged. This poses a problem for businesses...

Rewarding Email Recipients for Loyalty (and Clicks)

Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketers with the ability to reward email list recipients for opening, clicking, and forwarding emails and newsletters...

Marketing to Moms: Rewards Required

Moms are a valuable customer segment, as they tend to make the majority of a family’s purchasing decisions. But what motivates this influential customer segment to engage with brands online and make purchases? According to a...

Building the Best Brand Advocate

As Web workers, we all strive to provide experiences for our customers that ultimately transform them into loyal and lifelong brand advocates. But the truth is that the majority of customers don’t think much about the companies...

Six Social Media Personas Driven by Trust and Control

How much do you know, I mean really know, about your brand’s social media fans, friends and followers? And how would your social media marketing strategy change if you had access to that information? Loyalty management vendor...

Groupon Launches New Loyalty Program

Groupon is on the search for loyal customers. The once-upon-a-time daily deals giant has launched Groupon Rewards , which is a loyalty program that tracks consumers’ purchases through their Groupon-saved credit or debit card...

Loyalty A Better Measure of Mobile App Success?

Real-time app analytics provider Localytics is offering up some interesting information on loyalty as it relates to phone and tablet apps. While customers seem willing to give new apps a try (perhaps due to the number of US smartphone...

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