Posts tagged loyalty RSS

Marketers Investing More in Loyalty Programs

Digital marketers will likely begin increasing their investment in loyalty programs next year according to a recent study from CrowdTwist. The research revealed that 44 percent will "somewhat increase" their loyalty budgets...

The Barriers to Successful Loyalty Programs

Technical and financial issues are the main barriers for successful loyalty programs according to a new study from CrowdTwist and Brand Innovators. The ‘ Loyalty Evolution: Growing Investment and the Multichannel Promise ’...

CashStar Unveils New Social Engagement Feature

Cashstar has added a new social marketing capability that helps merchants reward customer loyalty. CashStar Social Engagement, which is an enhancement to the CashStar Marketing application and the CashStar Commerce prepaid commerce...

Transforming Customer Loyalty with Advocacy

Find one customer that believes in your brand and you'll not only find other customers but also discover opportunities to continue scaling and growing your business. The savviest enterprises know this and do everything they can...

ShopSocially Helps Magento Merchants Boost Loyalty

The newest version of ShopSocially’s Referral and Loyalty extension for Magento is now live. The Referral and Loyalty Magento extension version 2.0 focuses on engagement, not only providing access to referral and loyalty programs...

Brand Loyalty Not Dead Yet

Mobile advertising and measurement firm UberMedia recently conducted a cross shopping affinity analysis and found that retail brand loyalty is apparently alive and well in the hearts of U.S. consumers this holiday season. UberMedia's...

Differentiate Your App with a Mobile Loyalty Program

Looking for a way to differentiate your mobile application and keep your existing users engaged? Lootsie, an engagement and retention technology for mobile applications, this week released a white-label version that will enable developers...

A Growing Focus on Customer Loyalty

A new report from Boston Retail Partners (BRP) reveals that loyalty programs are a top priority for 46 percent of retailers. The “ Loyalty Programs – Rewarding the Customer Experience ” report found that more retailers...

The Return Process’s Impact on Customer Loyalty

A new study from LoyaltyOne is shedding light on the e-commerce return process, revealing that bad return experiences can lead to a decrease in customer loyalty. According to the study, one out of every two U.S. shoppers say that returning...

Starbucks Opens the Big (Digital) Door to Customer Loyalty

Loyalty programs, both online and offline, are powerful mechanisms to increase customer engagement and social advocacy, not to mention bottom line metrics including customer registration and further, revenue per customer. These are...

500friends Gets By With A Little Help

Omnichannel customer loyalty platform 500friends has announced an investment from several leading retail and customer loyalty executives. Already having investors such as Intel Capital and Silicon Valley Bank, 500friends was not actively...

Hispanic Shoppers in Focus

From marketing to moms to marketing to Millennials, the tech industry is full of ways to segment an audience to better personalize their experience. In September, loyalty and engagement platform PunchTab released insights into Hispanic...

Loyalty Equals Discounts, Free Products for Consumers

Loyalty programs aren't exactly new, but consumers still seem to love the marketing-focused programs that reward members with purchase incentives. And new research from Nielsen confirms it, with 84 percent indicating they were...

Loyalty Tech & Customer Engagement at Cobone

Loyalty, engagement and rewards - they're far more than today's top buzzwords. They are a way of being for many of the savviest brands in business today. And they are reaping the rewards. PunchTab recently announced that several...

How to Drive Engagement like the Big Guys

Brands spend a lot of time “engaging” their customers on social channels nowadays, but just because fans like brands or retweet posts, doesn’t mean that they are actually engaged. This poses a problem for businesses...

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