Posts tagged marin software RSS

Advertise Smarter by Syncing Campaigns

Marin Software has unveiled a new feature that enables advertisers to sync campaigns across various publishers without the hassle of creating and managing campaigns separately. The feature, dubbed Smart Sync, enables advertisers to...

Don't Guess How Budget Changes Impact ROI

Cross-channel performance advertising solution Marin Software has launched a new tool that will enable marketers to predict their daily and monthly search spend, levels, forecast revenue, and optimize budgets for their paid search...

Marin Pays Big to Amp Up Social Advertising

As advertiser look to increase their impact among consumers, many are turning to social media to do so. Yet, in order to know whether their ads are connecting with consumers advertisers must leverage a powerful social media tool. Marin...

Mobile Ads Capture Nearly 50% of Paid Search Spend in Q4

Advertisers amplified their focus on mobile devices during the 2014 holiday season according to a new report from Marin Software. The report reveals that marketers directed 49 percent of their paid search budget to tablets and smartphones...

Mobile's Influence on Conversions, Yes, Conversions, is Growing

Smartphones and tablets are playing increasingly prominent roles in a customer's purchase decision process today, accounting for 30 percent of conversions on Google and 35 percent of conversions on Facebook according to a new report...

Retargeting Advertisers Worried About Transparency

Despite the perceived effectiveness of retargeting, digital advertisers are concerned with a lack of transparency in the medium, according to result from a survey of enterprise-level marketers on retargeting trends conducted by Marin...

Automate Your Google Shopping Campaigns

By the end of the year, e-commerce sales are expected to reach $1.5 trillion making it one of the largest industries in the world. At any point in time there are millions of items for sale on Google’s Shopping platform with brands...

Big Advantages of Combining Search and Social Ad Campaigns

The debate between whether search or social is a more valuable advertising channel is a furious one. While each channel has its own advantages and disadvantages, new research shows that combining the two can lead to substantial improvements...

Perfect Audience is the Perfect Acquisition for Marin Software

Online advertising management platform Marin Software is looking to expand its cross-channel capabilities with the company’s recent acquisition of Perfect Audience. Perfect Audience is a display and social retargeting platform...

Acting on Shifts in Ad Position

Marin Software has released PositionLock, a technology that automatically adjusts keyword bids intraday so that an advertiser can maintain a specific ad position. It's well-documented that upward of two-thirds of clicks on the...

Next Gen CPC Bidding for the Holidays

Digital ad management platform Marin Software has released several enhancements to its bid optimization capabilities that are worthy of note - particularly as enterprise-level advertisers are increasing their holiday-related ad spends...

Facebook Ads a Sure Bet for the Holidays

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...

Link Product Inventory to Paid Search

As the holiday e-shopping season fast approaches, Internet retailers are becoming increasingly concerned about aligning inventory to paid search campaigns. We wouldn’t want to frustrate those potential or existing customers,...

Advertisers Focusing on Tablet Devices

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend...

Paid Search for Brick & Mortar Advertising

Businesses with an offline presence (and yes, they still exist) may still be hesitant to advertise with paid search campaigns because the ability to measure performance and obtain ROI data as it relates to driving brick and mortar...

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