Posts tagged marin software RSS

Automate Your Google Shopping Campaigns

By the end of the year, e-commerce sales are expected to reach $1.5 trillion making it one of the largest industries in the world. At any point in time there are millions of items for sale on Google’s Shopping platform with brands...

Big Advantages of Combining Search and Social Ad Campaigns

The debate between whether search or social is a more valuable advertising channel is a furious one. While each channel has its own advantages and disadvantages, new research shows that combining the two can lead to substantial improvements...

Perfect Audience is the Perfect Acquisition for Marin Software

Online advertising management platform Marin Software is looking to expand its cross-channel capabilities with the company’s recent acquisition of Perfect Audience. Perfect Audience is a display and social retargeting platform...

Acting on Shifts in Ad Position

Marin Software has released PositionLock, a technology that automatically adjusts keyword bids intraday so that an advertiser can maintain a specific ad position. It's well-documented that upward of two-thirds of clicks on the...

Next Gen CPC Bidding for the Holidays

Digital ad management platform Marin Software has released several enhancements to its bid optimization capabilities that are worthy of note - particularly as enterprise-level advertisers are increasing their holiday-related ad spends...

Facebook Ads a Sure Bet for the Holidays

If your business has been contemplating launching a Facebook adverting campaign, this upcoming holiday season could be the perfect opportunity to do so. This is because a recent study from digital ad management platform Marin Software...

Link Product Inventory to Paid Search

As the holiday e-shopping season fast approaches, Internet retailers are becoming increasingly concerned about aligning inventory to paid search campaigns. We wouldn’t want to frustrate those potential or existing customers,...

Advertisers Focusing on Tablet Devices

Tablets seem to be the new focus of paid search, at least according to a new report from digital ad management platform provider Marin Software . The U.S. Online Advertising Quarterly Report reveals that the share of paid search spend...

Paid Search for Brick & Mortar Advertising

Businesses with an offline presence (and yes, they still exist) may still be hesitant to advertise with paid search campaigns because the ability to measure performance and obtain ROI data as it relates to driving brick and mortar...

Paid Search Ad Spending Up

Ad management platform Marin Software released findings from its Paid Search Quarterly Benchmarking Report ( available here ) which indicates a 20 percent year-over-year increase in paid search advertising spend. Marin examined 800...

PPC Campaign Cloner From Marin Unveiled

Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers...

WM Morning Wire: 10-15-08

Welcome to October 15th, 2008! Tonight's the last presidential debate so head on over to GlassBooth.org and see how your political views compare to the candiates. AND, today is also Blog Action Day , so if you've got the inclination...

advertisement

999 E Touhy Ave
Des Plaines, IL 60018

Toll Free: 1.800.817.1518
International: 1.773.628.2779
Fax: 1.773.272.0920
Email: info@websitemagazine.com

Facebook


Twitter