Posts tagged marin RSS

Facebook Social Ads Booming

There are some naysayers when it comes to social advertising on Facebook, but advertisers investment in the channel seems to be paying off, at least according to research from ad management platform Marin Software . According to Marin...

Mobile Clicks and Mobile Ad Spend in the UK

Ad management platform Marin Software released findings from its Quarterly UK Online Advertising Report. If you’re looking to get the most value out of your ad spend, it is towards mobile and tablet devices you should look. Mobile...

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Yahoo-Bing Alliance Pays off for Paid Search

Marin Software published a report last week (“ Why the Search Alliance Is Paying Off for Paid Search ”) which suggests the Microsoft and Yahoo search alliance increased the share of paid-search impressions by 4% and share...

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