Posts tagged marketing automation RSS

Empowering Automation-Focused Marketers with DAM

Digital asset management software MediaValet has launched a new application that will make it possible for its offerings to integrate with Oracle's marketing automation solution Eloqua. SUBSCRIBE to Website Magazine & Accelerate...

Designing the Customer Journey

Interest in marketing automation keeps rising - well, for most, but not all, it seems. Back in 2014, some 60 percent of marketers at Fortune 1000 companies used marketing automation to deliver messages and experiences according to...

Implement and Improve Automation Strategies for Email Marketing

:: By Neil Berman, Delivra :: Automation is becoming increasingly important for email marketers, and for good reason. It is one of the most valuable tools for the modern day marketer, as it improves customer retention, builds ROI and...

Marketing Automation; Everybody's Doing It

Email and online marketing platform GetResponse , which boasts some 350,000 customers in 182 countries, recently announced a beta release of its own marketing automation solution. Marketers will be able to build automated campaigns...

Scaling Customer Education

Cloud-based learning management system (LMS) Skilljar , which provides customer onboarding and training, recently announced an integration with Pardot 's B2B marketing automation solution. The integration will enable B2B marketers...

The Future is Predictive for Marketing Automation

Predictive sales and marketing platform Infer has released a behavioral modeling solution for the Oracle Eloqua platform. The behavior scoring offering should help companies improve their sales and marketing programs by providing a...

Changing the Status Quo in Enterprise Marketing Automation

Many existing marketing automation solutions are focused on the small and mid-size market, but companies with a larger footprint need a solution to match and truly viable solutions are, albeit slowly, emerging. Marketing automation...

The Marketing Automation Price Wars

Less than 10 percent of businesses have used marketing automation software (source: Forbes ). While complexity is likely one issue, price is another significant obstacle many brands must overcome. But that's starting to change...

An Action Engine for the Enterprise, Data Studio Offers Visual Discovery of BI

Despite years of integration between marketing and analytics software companies, the users of these solutions were often still left with high levels of silo-ed data; marketing contacts over here, analytics on customer transactions...

Marketing Automation Beyond the Inbox

Need a solution that intelligently engages known prospects, converts anonymous ones and increases lead velocity? Who doesn't, right? This week, Bizo announced Multi-Channel Nurturing, a solution that promises such digital riches...

2013 Big List of Marketing Automation Software

One of life’s biggest challenges is that there are only 24 hours in a day. And even though many professionals clock in more than the average eight hours a day at work, they still find themselves stretched too thin. This is especially...

Less than 25% Use Autoresponders

Did you hear it? Did you hear the sound of my digital heart breaking into a googol of pieces? That's the feeling I got upon hearing that only 25 percent of companies analyzed from the Inc. 5,000 were using autoresponders within...

Optify Adds Closed-Loop Email Marketing

Business-to-business software vendor Optify is expanding its inbound marketing solution by adding closed-loop email marketing to its suite. Optify’s closed-loop system expands the sales pipeline from every email drop and measures...

Add Pinterest Pin and Follow Buttons with One Click

It was never a question of if , only who and when . And now Eloqua says it is the first marketing automation company to provide customers with the ability to natively drag and drop the Pinterest Pin It and Follow buttons to their most...

Nurturing Users in the Buying Cycle with LoopFuse & Salesforce

Marketing automation platform LoopFuse announced a deepened integration with Salesforce, introducing two new enhancements that will help its users make the most of the popular CRM system. LoopFuse announced the release of LeadFlow...

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