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Three Ways to Get More Out of Local

While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies. The study explored...

Published Mon, Feb 06 2012 6:30 PM by Linc Wonham

Filed under: marketing, local, strategy
nRelate Publisher Network for Content Marketing

Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers. Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets to showcase related...

Published Thu, Feb 02 2012 10:15 AM by Peter A. Prestipino

Filed under: publishers, marketing, content, content marketing, nrelate
Digby Does Location-Based Mobile Marketing

Multi-channel mobile engagement and commerce solution Digby announced the launch of its LocalPoint platform at the National Retail Federation show this week. The platform enables brands to create “geo-fences” around their brick-and-mortar...

Published Tue, Jan 17 2012 8:50 AM by Peter A. Prestipino

Filed under: marketing, applications, mobile, digby
Eloqua Brings Social to Demand Generation

Eloqua, a provider of revenue performance management solutions and a company referenced on Website Magazine 's Big List of Marketing Automation Software , has released a set of applications that enable B2B marketers to use social media to foster demand...

Published Tue, Dec 20 2011 7:45 PM by Peter A. Prestipino

Filed under: marketing, marketing automation, eloqua, demand generation
SMS Marketing Gains Momentum

Hopefully, your customers have an unlimited data plan, because SMS marketing is gaining momentum. According to a recent study from multichannel marketing platform Trumpia , advertisers, marketing/PR professionals and agencies are increasingly using SMS...

Published Sat, Dec 17 2011 6:00 PM by AllisonH

Filed under: marketing, SMS, trumpia
Curbing Email List Attrition with Gold Lasso

Losing more email subscribers than you're signing up? It's called list attrition and it's not uncommon. There are of course some solutions! Multichannel marketing software provider Gold Lasso for example today released customizable preference...

Published Wed, Dec 14 2011 8:30 PM by Peter A. Prestipino

Filed under: marketing, email marketing, email, gold lasso, attrition
Holiday Marketing Update from Kenshoo

The early holiday numbers are in, which has led digital marketing software provider Kenshoo to unveil its 2011 Online Retail Holiday Shopping Report. Key findings from the report include: Holiday revenue that is driven by search advertising increased...

Published Fri, Dec 09 2011 4:00 PM by AllisonH

Filed under: advertising, marketing, kenshoo, holiday
Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization capabilities, to...

Published Wed, Nov 30 2011 3:30 PM by Administrator

Filed under: search, social, marketing, adobe, display, efficient frontier
Drive Higher Engagement with These Content Types

A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways to construct messages...

Published Tue, Nov 29 2011 3:00 PM by Peter A. Prestipino

Filed under: seo, social, marketing, content, webinars, content marketing, whitepapers
Social Media is MyPRGenie's Command

Your social media marketing wishes are now MyPRGenie's command. PR and social media platform MyPRGenie , introduced Tweet Genie and Facebook Genie at ad:tech NY this week. These apps make it easier and more affordable for companies to manage their...

Published Tue, Nov 15 2011 3:01 PM by AllisonH

Filed under: advertising, marketing, social media, myprgenie
Yahoo! Wants to Connect You with Offline Consumers, Too

The art of marketing is all about connections, and few relationships are more meaningful (or profitable) than those between a consumer and a marketer. However, running an online marketing campaign is, in many ways, quite different from marketing offline...

Published Fri, Nov 11 2011 1:50 AM by Michael Garrity

Filed under: advertising, marketing, yahoo, consumer direct, proximity match
Relevantor Terminates One-size-fits-all Landing Pages

Tired of one-size-fits-all landing pages? So are we. But now there is a way to regulate the way content is presented to your site visitors. E-marketing service Relevantor is launching its Web service at ad:tech NY this week, and by integrating it onto...

Published Wed, Nov 09 2011 5:00 PM by AllisonH

Filed under: marketing, landing page, custom, relevantor
Kwanzoo Launches SaaS Platform

Kwanzoo has launched an Saas-based marketing platform that is targeting mid- to large-sized businesses. The new platform connects prospects across email, websites, social, display, re-targeting and mobile channels. It allows marketers to build and run...

Published Tue, Oct 18 2011 10:45 AM by AllisonH

Filed under: marketing, kwanzoo, SaaS
Game On: Marketing with Gamification

Mobile marketing solutions provider Upstream released research which reveals that marketers believe in the power of “gamification” and that consumers are more likely to respond to game-based marketing mechanics – but only 27 percent...

Published Tue, Oct 11 2011 5:30 PM by Peter A. Prestipino

Filed under: marketing, upstream, gamification
Study Shows an Increase in Behavioral Email Marketing

A new study shows an increase in the use of behavioral email marketing. The study, by behavioral email marketing solution provider RedEye , shows that behavioral marketing has increased across all sectors including retail, insurance and gambling. However...

Published Thu, Sep 15 2011 8:00 PM by AllisonH

Filed under: marketing, behavioral email, redeye

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