Posts tagged marketing RSS

You Don't Know If Your Marketing is Working? Really? Seriously?

If you can't measure it, you can't manage it. Despite this rather well-known business proverb, it seems that a majority of small businesses have absolutely no idea what's working when it comes to their marketing. A new...

The Time is Now: Personalization in The Age of Contextual Marketing [INFOGRAPHIC]

No Web professional will argue that personalization doesn't work, but marketers aren't as advanced in this regard as their customers think or expect. A new study by Forrester, commissioned by SAP Hybris, compared the perspective...

Adobe's Personalization Push

Adobe is introducing several new features at the &Then/DMA conference this week that focus on helping brands get personalization "right." SUBSCRIBE to Website Magazine - 12 Issues FREE Personalization can be tricky as...

Connect Your MarTech with Webhooks from Appyboy

Last week Website Magazine published an article on how traditional websites could become obsolete and it generated a lot of response from our community of 'Net professionals. Whatever side of the digital fence you're on, one...

Perfect Timing: Send-Time Optimization for Email Marketers

Email marketing service GetResponse has released an interesting new feature, dubbed Perfect Timing, that enables marketers to pinpoint the optimal timing for each subscriber's email delivery. The product, which analyzes data culled...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

Web workers will likey see more integrated product suites for their mobile initiatives in the near future. Mobile marketing platform TUNE, for example, recently announced the acquisition of Artisan Mobile, a provider of solutions for...

Market, Manage, Monetize Events with Events.com

A new event management platform has arrived and it's built to disrupt the Web-based event management space. Events.com is a cloud-based application that enables event organizers to market, manage and monetize their events. The...

Auto Dealers Using Email for Prospecting

Selling (and obviously buying) automobiles is getting a whole lot more sophisticated - and it's about to take over the inbox. Digital marketing software-as-a-service (SaaS) Outsell has launched Outsell Conquest, an email-focused...

LinkedIn Gets In on Lead Gen

Professional social network LinkedIn is expanding its Marketing Solutions platform to help businesses drive more quality leads. LinkedIn's new Lead Accelerator product is a lead generation and nurturing product that aims to connect...

Walking the Talk of Consumer-Centricity

More than 80 percent of marketers plan to shift budgets to be more consumer-centric in 2015 according to a new study from Leapfrog Marketing Institute. The study indicated that marketers will redirect their spending from channel- or...

3 Fail-Proof Personalized Marketing Tactics to Try

:: By Allison Howen :: Ninety-four percent of businesses state that personalization is critical to their current and future success according to the Realities of Online Personalisation study from Econsultancy and Monetate. While there...

Top Brands' Email Marketing Practices in Focus

Mailjet has released results from a study of email marketing practices in the U.S., France and Germany and in so doing uncovered some interesting trends among top brands and how tactics differ internationally. Perhaps most interesting...

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Email Deliverability; The More You Know

Did you know that 1 in 6 permissioned emails from legitimate senders never reach the inbox? For those Web professionals that use the email channel with any regularity, something has to be done about the ongoing deliverability issue...

SlideShare Goes Free; Content Marketers Rejoice!

Presentation-sharing platform SlideShare is making many of its professional-level features available for free. Starting August 20, the popular LinkedIn-owned platform began making the change for all SlideShare users to have access...

Automatic Unsubscribe Comes to Gmail

Everyone uses email - from the newbie to the experienced professional. It is a major part of our collective digital lives and by the looks of things it will likely stay that way. That, of course, doesn't mean there isn't some...

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