Posts tagged marketing RSS

Weekend Warrior: Drive Re-Engagement with Education-Focused Emails

Today's software solutions - those designed for both e-commerce merchants or publishers - make it much simpler (either at the core or through integrations) to keep customers engaged and often that is achieved by taking greater...

Email Success Strategies for the Long Term

Email is a powerful tool in the digital marketing toolbox, but like most other promotional mechanisms, it can be misused and abused by brands. With an eye to the future, however, and a commitment to ensuring a useful and positive experience...

Maintaining Local Listings With Ease and Speed

There's a new solution for local businesses to create, update and maintain online local listings - and it could prove to be a perfect offering for agencies and creative media companies to explore. SUBSCRIBE to Website Magazine...

Yahoo Embraces Storytellers & Big-Brand Content Marketing

Content remains king and brands are now actively looking for solutions to help them engage more users and generate higher revenues, and these solutions are coming from some very familiar names in Web tech. Yahoo, for example, has introduced...

Video Quality Matters: 5 Tips for Better Web Video

:: By Larry Alton, @LarryAlton3 :: If your website includes video – and most today should – you can’t get away with shoddy quality anymore. Once upon a time, grainy visuals and muddled sounds made for an acceptable...

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How Email Marketers Acquire Subscribers

It doesn't take a digital genius to see that email marketing remains one of the most powerful and effective ways to increase any number of important indicators of performance - from unique visits to revenue and ultimately growth...

QUICK HIT: Referral Marketing Is Where It's At For Consumers

Consumers are apparently more open to making referrals for products and services than you might think. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Eighty-five percent of respondents to a recent YA study indicated...

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Digital Stuff You'll Love: Testing the SubjectLine.com

The most successful email marketers know that a subject line can mean a world of difference in terms of campaign performance. While the only way to know for sure if a subject line will resonate with an audience, and resonate to a degree...

Beacon-Based Mobile Marketing

It's incredible to think about the increase in investment into mobile technology the past two to three years. Mobile engagement solution Scanbuy has added beacon proximity advertising to its product offering, providing an interesting...

You Don't Know If Your Marketing is Working? Really? Seriously?

If you can't measure it, you can't manage it. Despite this rather well-known business proverb, it seems that a majority of small businesses have absolutely no idea what's working when it comes to their marketing. A new...

The Time is Now: Personalization in The Age of Contextual Marketing [INFOGRAPHIC]

No Web professional will argue that personalization doesn't work, but marketers aren't as advanced in this regard as their customers think or expect. A new study by Forrester, commissioned by SAP Hybris, compared the perspective...

Adobe's Personalization Push

Adobe is introducing several new features at the &Then/DMA conference this week that focus on helping brands get personalization "right." SUBSCRIBE to Website Magazine - 12 Issues FREE Personalization can be tricky as...

Connect Your MarTech with Webhooks from Appyboy

Last week Website Magazine published an article on how traditional websites could become obsolete and it generated a lot of response from our community of 'Net professionals. Whatever side of the digital fence you're on, one...

Perfect Timing: Send-Time Optimization for Email Marketers

Email marketing service GetResponse has released an interesting new feature, dubbed Perfect Timing, that enables marketers to pinpoint the optimal timing for each subscriber's email delivery. The product, which analyzes data culled...

Centralizing Mobile Initiatives, TUNE Acquires Artisan Mobile

Web workers will likey see more integrated product suites for their mobile initiatives in the near future. Mobile marketing platform TUNE, for example, recently announced the acquisition of Artisan Mobile, a provider of solutions for...

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