Posts tagged marketing&pageindex=1 RSS

3 Fail-Proof Personalized Marketing Tactics to Try

:: By Allison Howen :: Ninety-four percent of businesses state that personalization is critical to their current and future success according to the Realities of Online Personalisation study from Econsultancy and Monetate. While there...

Top Brands' Email Marketing Practices in Focus

Mailjet has released results from a study of email marketing practices in the U.S., France and Germany and in so doing uncovered some interesting trends among top brands and how tactics differ internationally. Perhaps most interesting...

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Email Deliverability; The More You Know

Did you know that 1 in 6 permissioned emails from legitimate senders never reach the inbox? For those Web professionals that use the email channel with any regularity, something has to be done about the ongoing deliverability issue...

SlideShare Goes Free; Content Marketers Rejoice!

Presentation-sharing platform SlideShare is making many of its professional-level features available for free. Starting August 20, the popular LinkedIn-owned platform began making the change for all SlideShare users to have access...

Automatic Unsubscribe Comes to Gmail

Everyone uses email - from the newbie to the experienced professional. It is a major part of our collective digital lives and by the looks of things it will likely stay that way. That, of course, doesn't mean there isn't some...

StrongView Adds New Contextual Capabilities to Its Marketing Cloud

Email (and cross-channel) marketing solution StrongView released several contextual marketing capabilities that will likely generate some interest among savvy digital marketers. Message Cloud, the company's cross-channel marketing...

The Changing Face of Marketing: Being Digital Doesn’t Mean You Can’t Be Human

By Richard Oldale, Johnaudreyjones_productions The marketing game is changing. Consumer use of multiple platforms and the rapid growth of m-commerce is altering the advertising landscape and shifting high-volume transactions into electronic...

Marketing Analytics for LinkedIn Company Pages with TapAnalytics

How much do you know (I mean, really know) about the performance of your LinkedIn marketing efforts? TapClicks, a cloud-based analytics and reporting dashboard, has released a new version of its solution which extends support for digital...

Marketing Tactics to Acquire Digital Customers

New data from GigaOm Research aims to help digital marketers understand the tactics in use across the marketing funnel, spanning awareness, customer acquisition, conversion and retention. The survey of 300 U.S. digital marketers revealed...

Salaries of the Top Digital Marketers

You'll need to climb to the top of the professional ladder to secure a top salary if you're a digital marketer. According to a new report from Mondo, Chief Digital Officers topped the list of highest paid digital marketing...

Placeable Brings Location Visibility to Brands

Location-based marketing is all the rage these days and for good reason - it's where and how consumers spend their time. As a business, having tools in place to understand the trends and capitalize upon them is proving essential...

The Video Experience Retooled at AOL

Online video consumption is surging, with 78 percent of people watching online videos every week. With the phenomenal level of interest in and usage of video, it's no wonder that digital powerhouse AOL has announced the refocusing...

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Welcome to the Engagement Hub

Popular engagement and loyalty platform Punchtab has unveiled a new digital destination designed specifically for marketers. The destination, called Engagement Hub, allows marketers to engage consumer segments across channels, as well...

Affiliate.com Selects Cake for Performance Marketing Support

Performance-based marketing provider Affiliate.com announced that it is now leveraging the CAKE enterprise platform. CAKE provides a SaaS solution that tracks performance marketing campaigns in real-time, providing real-time analytics...

Marketers to Increase Digital Marketing Spend in 2014

Most companies will be giving their digital marketing a boost in 2014, as new research from ExactTarget reveals that two thirds of marketers plan to increase their investments in digital marketing this year. The study found that 61...

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