Posts tagged marketing&pageindex=2 RSS

How to Build Your Brand with Humor

:: By Moazzam Adnan, Atlantic.Net :: A few years ago, a ridiculous theater of life marketing experiment took place in Santa Monica. Two car dealerships, one Audi and one BMW, started a tug-of-war match of one-upmanship, through billboards...

From Email to Twitter with Ease

If your digital marketing priority has been to build up an email database, you might have missed out on making some important social connections with your audience and customers. If so, don't worry, SocialBro has got your back...

Marketing to Teens and Tweens Checklist

Marketing to teens and tweens can be challenging for brands. This young customer segment typically does not have money of their own, yet they have the power to influence their parents’ spending decisions. This means that brands...

2013 Big List of Marketing Automation Software

One of life’s biggest challenges is that there are only 24 hours in a day. And even though many professionals clock in more than the average eight hours a day at work, they still find themselves stretched too thin. This is especially...

7 Hot Summer Marketing Strategies for Merchants

The flowers are blooming and the temperatures are rising, which means that summer is getting ready to make its official debut. While this leaves most of us fantasizing about lying by the pool and sipping fruity drinks with umbrellas...

With Smart Marketing, Nothing is Boring

:: By Amie Marse, Content Equals Money :: For certain businesses, developing a dynamic marketing campaign is extra challenging due to products that are quite boring to the average consumer. However, these products don’t have...

Marketers Pay Top Dollar to Reach the Digital Elite

Marketers are paying top dollars to reach an audience segment that has been dubbed the “Digital Elite” by a new report from marketing solutions provider Turn. Turn’s Digital Audience Report, which highlights insights from the first...

The Five Myths of Lead Generation

By Jeffrey Cody, Senior Marketing Manager, Campaigner ® Myths, folk tales and urban legends make for entertaining storytelling, and can even teach a lesson or two. But when it comes to the real business of lead generation, myths...

Grow Your List with Text-to-Join

Growing your email list can be as simple as receiving a text message, thanks to a new SMS feature from Bronto Software. The commerce marketing provider has added a Text-to-Join feature to its marketing platform. The feature provides...

Is Tealium Taking Tag Management to the Next Level?

Tag management is a hot topic for digital marketers - LINK - See how @Tealium is trying to reinvent the industry...

Start Promoting: Holiday Guide for Merchants

The term “holiday” is defined as a day of festivity or recreation when no work is done. For merchants, however, holidays tend to increase the workload and (hopefully) sales, because holidays typically give consumers more...

Bring Content Marketing Functionality to Your Blog

When blogging first became a thing, it was primarily utilized by online content publishers and bored teenagers. It wasn’t really until years later that their usefulness as a content marketing tool really became evident. Unfortunately...

Conversational Marketing Requires Big Data

There is more pressure than ever for digital marketing departments to measure performance and optimize the total marketing mix. To do that you'll need access to some robust analytics of course; fortunately, there's no shortage...

Flash-in-the-Pan: Capturing 15 Minutes of Digital Fame

Despite how hard everyone seems to try, it can be difficult to get noticed on the Internet; after all, there are a lot of people out there competing to get their voices heard, and it’s easy to get overlooked with all of that...

A Wish Come True for Online Marketing Managers

Your wish for a simpler way to manage and monitor all of your brand’s online marketing initiatives has just been granted. Wishpond just launched a new social marketing suite, which provides businesses with a platform that can...

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