Posts tagged marketing&pageindex=3 RSS

Five Hyperlocal Marketing Strategies

Ever been hungry in an unfamiliar city? Although the nearby fast food joint may be a tempting choice, nowadays most people will leverage their mobile device to find local restaurants through a simple search. And while this technology...

6 Tips for Creating Moneymaking Content

At the end of the day, content drives the Internet. It’s an important aspect of any Web presence, but especially for affiliate marketers, who depend on their content to interest visitors, attract advertisers, and make money....

Segment Visitors to Gain Actionable Insights

The ability to incorporate ForeSee surveys into SiteCatalyst isn’t exactly a new feature, but Adobe Genesis just announced an upgrade that expands upon the integration, improving segmentation capabilities and adding some automatic...

Local Web Marketing - 20 Minutes Per Day

Everyone on the Internet seems to be going local these days, and it seems to be the key to success for many small business with a Web presence – especially companies that focus primarily on their brick-and-mortar stores. In a...

Emails Get a Social Life

We hear all the time about the impact that social media has had on the world of online marketing, but even as Facebook takes over the world, email remains one of the two most popular activities on the Web, and thus, still a necessary...

CRM for SEO and Social Media

Building and maintaing relationships should be the focus of every SEO ( link building ) and social media campaign, but that's not always the case – even for the most savvy and sophisticated marketers. Fortunately, many software...

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Smarter Commerce Delivers Intelligence to CMOs

IBM continues to aim high with its digital marketing software, releasing some new products as part of the company’s Smarter Commerce initiative. The new software and services, announced during the Smarter Commerce Global Summit...

Audit Paid Search Campaigns with New Service

Digital performance agency iProspect has launched the Paid Search Audit Service, which is a pay-per-click (PPC) analysis that evaluates the performance of a brand’s online marketing campaign. This new tool enables businesses...

Three New Additions to the Adobe Marketing Suite

At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products. Each release is aimed at helping marketers...

Increase ROI with a Tag Management System

In a Web world where a lot of data is created and shared every second of the day, being able to manage all of that information can be the difference between ‘Net success and failure. As such, the majority of digital marketers...

Genome Maps Out Targeted Data for Advertisers

Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...

Calling All Content Marketers: Curb the Sales Pitch

At the end of the day, no marketing effort in the world can make up for the need to provide good content that is meaningful and relevant to the users you are trying to attract to your brand. This sentiment is just as true for business...

Self-Service Retargeting from Bizo

Marketers can start their own retargeting campaign with a new solution from business audience marketing provider Bizo. This new self-service tool is currently in public beta, and enables marketers to launch a retargeting campaign for...

Mother’s Day Marketing Tips for Merchants

The mother of all holidays is quickly approaching, which means that merchants should be focusing their marketing initiatives on all of their gift-giving customers. Mother’s Day madness is in full force because the big day is...

Examining Affluent Males’ Web Preferences & Behaviors

Knowing your audience is one of the fundamentals of success in digital marketing – or any marketing, for that matter. And while their reputation may be battered and bruised in the wake of the 1 percent ruckus, marketers consistently...

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