Posts tagged marketing&pageindex=4 RSS

Smarter Commerce Delivers Intelligence to CMOs

IBM continues to aim high with its digital marketing software, releasing some new products as part of the company’s Smarter Commerce initiative. The new software and services, announced during the Smarter Commerce Global Summit...

Audit Paid Search Campaigns with New Service

Digital performance agency iProspect has launched the Paid Search Audit Service, which is a pay-per-click (PPC) analysis that evaluates the performance of a brand’s online marketing campaign. This new tool enables businesses...

Three New Additions to the Adobe Marketing Suite

At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products. Each release is aimed at helping marketers...

Increase ROI with a Tag Management System

In a Web world where a lot of data is created and shared every second of the day, being able to manage all of that information can be the difference between ‘Net success and failure. As such, the majority of digital marketers...

Genome Maps Out Targeted Data for Advertisers

Late last year, Yahoo purchased ad targeting and optimization software provider Interclick with hopes to improve its advertisement targeting capabilities. Yesterday, the company announced that it was finally starting to put the platform...

Calling All Content Marketers: Curb the Sales Pitch

At the end of the day, no marketing effort in the world can make up for the need to provide good content that is meaningful and relevant to the users you are trying to attract to your brand. This sentiment is just as true for business...

Self-Service Retargeting from Bizo

Marketers can start their own retargeting campaign with a new solution from business audience marketing provider Bizo. This new self-service tool is currently in public beta, and enables marketers to launch a retargeting campaign for...

Mother’s Day Marketing Tips for Merchants

The mother of all holidays is quickly approaching, which means that merchants should be focusing their marketing initiatives on all of their gift-giving customers. Mother’s Day madness is in full force because the big day is...

Examining Affluent Males’ Web Preferences & Behaviors

Knowing your audience is one of the fundamentals of success in digital marketing – or any marketing, for that matter. And while their reputation may be battered and bruised in the wake of the 1 percent ruckus, marketers consistently...

Yahoo Gets Serious with its Marketing Dashboard

Yahoo, yes Yahoo, has launched a tool for businesses to obtain a "consolidated picture" of marketing results and reputation. Is this the first step in Yahoo!'s return? Using the Yahoo! Marketing Dashboard , small business...

GetResponse Launches App for Email Marketers

A new Android app from email marketing provider GetResponse provides email marketers with the ability to control their campaigns, marketing lists and email reports from their mobile devices. The app offers marketers immediate and continuous...

Prioritizing SEO with Pardot’s Keyword & Competitor Monitoring

Marketing automation software Pardot is offering up some new search engine optimization focused tools (modules) that are worth a look. Pardot’s now includes a feature for monitoring keywords and competitors within the cloud-based...

The Pros and Cons of Affiliate Management Agencies

In the world of affiliate marketing, there is often a clear difference between highly successful “super affiliates” and those who are just starting out. Like any industry, there is a learning curve for affiliates as they...

B2B Metrics Aren't Measuring Up

A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...

Cross Visit Analytics in Adobe's Digital Marketing Suite

Adobe has added a cross-visit analytics feature into its Discover product, an analytics and segmentation solution within the Adobe Digital Marketing Suite. The feature will enable marketers to see a visitors path within a Web property...

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