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What is the most effective online marketing strategy for your small business? If “company website” was not your immediate answer, then we’re not doing our jobs here at Website Magazine . But if it was your answer...
Performance marketing agency Performics last week released results from its 2011 Mobile Search Insights study. The study revealed that of people using the mobile Web at least weekly, more than half (57 percent) use the mobile Web more...
Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode...
Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...
According to new data from comScore, people accessing email via mobile devices increased an impressive 36 percent, from November 2009 to November 2010. More than 70 million people accessed email on their mobile devices in the month...
Alterian's 8th annual survey of 1,500 marketers, agencies, marketing service providers and systems integrators from around the world finds that less than one-third of them have a strong understanding of the conversations happening...
Consolidation continues to be a significant Web trend in early 2011 as e-commerce and marketing solutions provider GSI Commerce has acquired advertising analytics and attribution management firm ClearSaleing. The purchase will further...
If you ever needed convincing that social media should be a part of your marketing mix - this is it. According to Hitwise, Facebook's traffic increased a whopping 60 percent between November 2009 and November 2010. Even more stunning...
After months of speculation, Twitter has finally announced they will insert advertising in users' streams. Now, select users will see advertisements posed as a tweet as they appear in the stream itself, not as a promoted or sponsored...
In the world of marketing there are trends that come and go, and there are tactics that have stayed the test of time. With the ever evolving world we live in, people have been digesting information in new ways as far back as anyone...
Three ways to optimize your Internet presence for local search queries :: by John Faris, Red Door Interactive :: Former U.S. Congressman Tip O’Neill famously coined the phrase, “All politics is local.” In much the...
As online video becomes more prevalent on the Web - on individual websites, social media sites and, perhaps most important, search results - website owners need to know that video is not just a shoot-it-and-upload-it solution. This...
A 2010 study by comScore suggests that almost 46 million mobile phone users have smartphones — almost 20 percent of the market share of total mobile users. Those numbers are enough for advertisers to start taking the mobile market...
Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...
How often are your tweets being retweeted or responded to? If you're like 71% of your fellow Twitter users, the answer is hardly ever. Social media intelligence provider Sysomos recently conducted a study focusing on how tweets...
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