Posts tagged marketing&pageindex=6 RSS

Listen: Effectively Marketing Mobile Apps

Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode...

Email Campaigns and Customer Preferences

Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...

Easy Mobile Marketing for Every Business

According to new data from comScore, people accessing email via mobile devices increased an impressive 36 percent, from November 2009 to November 2010. More than 70 million people accessed email on their mobile devices in the month...

Marketers Slow to Socialize?

Alterian's 8th annual survey of 1,500 marketers, agencies, marketing service providers and systems integrators from around the world finds that less than one-third of them have a strong understanding of the conversations happening...

GSI Commerce Acquires ClearSaleing for Analytics, Attribution

Consolidation continues to be a significant Web trend in early 2011 as e-commerce and marketing solutions provider GSI Commerce has acquired advertising analytics and attribution management firm ClearSaleing. The purchase will further...

Facebook is Dominating the Internet

If you ever needed convincing that social media should be a part of your marketing mix - this is it. According to Hitwise, Facebook's traffic increased a whopping 60 percent between November 2009 and November 2010. Even more stunning...

New Twitter Ads On The Way

After months of speculation, Twitter has finally announced they will insert advertising in users' streams. Now, select users will see advertisements posed as a tweet as they appear in the stream itself, not as a promoted or sponsored...

2D Barcodes Affecting Mobile Marketing

In the world of marketing there are trends that come and go, and there are tactics that have stayed the test of time. With the ever evolving world we live in, people have been digesting information in new ways as far back as anyone...

Making All Search Local

Three ways to optimize your Internet presence for local search queries :: by John Faris, Red Door Interactive :: Former U.S. Congressman Tip O’Neill famously coined the phrase, “All politics is local.” In much the...

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Website Magazine Hot Tip: YouTube Keyword Research

As online video becomes more prevalent on the Web - on individual websites, social media sites and, perhaps most important, search results - website owners need to know that video is not just a shoot-it-and-upload-it solution. This...

Mobile Marketing Formula

A 2010 study by comScore suggests that almost 46 million mobile phone users have smartphones — almost 20 percent of the market share of total mobile users. Those numbers are enough for advertisers to start taking the mobile market...

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Paid Search Secrets of Top CPG Marketers

Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...

6% - Pathetic State of Retweets

How often are your tweets being retweeted or responded to? If you're like 71% of your fellow Twitter users, the answer is hardly ever. Social media intelligence provider Sysomos recently conducted a study focusing on how tweets...

The Three Tiers of Blog Earnings

With the number of blogs on the Web now in the hundreds of millions, it is more critical than ever to ensure that yours is doing the most for your business and not merely existing in cyberspace. Affiliate marketing has always been...

Is Twitter a Branding Wasteland?

According to an analysis* by digital agency 360i, Twitter users have little interest in your brand. Examining tweets, 360i found that of 90 percent of messages sent by "real people" (non-businesses) just 12 percent even mention...

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