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With the number of blogs on the Web now in the hundreds of millions, it is more critical than ever to ensure that yours is doing the most for your business and not merely existing in cyberspace. Affiliate marketing has always been...
According to an analysis* by digital agency 360i, Twitter users have little interest in your brand. Examining tweets, 360i found that of 90 percent of messages sent by "real people" (non-businesses) just 12 percent even mention...
Add New York magazine to the growing list of businesses in The Big Apple who are taking advantage of Foursquare; joining The New York Times , The Wall Street Journal and Time Out New York . These publications have partnered with Foursquare...
Local marketing solution provider Dex One entered into a distribution agreement with Jingle Network, an operator of an ad-supported directory assistnce service (1-800-FREE411). Dex One’s advertisers can now have their listings...
Mobile marketing and advertising company HipCricket unveiled the latest version of its cloud-based platform today (HIP 6.0) and it may just renew your interest in mobile. New features include a tighter integration with CRM (customer...
Email marketing powerhouse Constant Contact (whose client numbers now exceed 350,000) has acquired NutshellMail , a free service that enables marketers to monitor, manage and interact with customers through social media. Financial...
Being different is good – and this Website Magazine reader’s is different (in a good way). Email marketing platform GetResponse has released what amounts to the first integrated text-to-speech email capability. The best...
According to Web analytics firm StatCounter’s new Global Stats report , Facebook, Twitter and StumbleUpon are sending a significant volume of traffic to websites. Hopefully you’ve already established a presence for your...
Marketing automation provider Marketo 's spring release is focusing on security and scalability. The company initially focused on small and mid-size companies with an "ease-of-use" marketing message but seems to be focusing...
Performance based advertising platform Hydra just gave the boot to 15,000 affiliate marketers and publishers. The company decreased its base of active publishers from 17,000 to less than 2,000 of its best performing partners in a bid...
Autonomy has updated its Meaning Based Marketing platform to give marketers deep insight into consumers' behaviors both on-site and elsewhere, such as social networks. A new console, called Explore, provides a visualization interface...
There's no question that Twitter drives website traffic. This is particularly true when one of your updates (blog post, special offer, etc.) is retweeted within the industry. And the effect is two-fold: You not only get a good...
Online sharing community SlideShare launched a new service dubbed Channels which provides custom-branded microsites. Several companies including agencies Razorfish and Ogilvy have already secured their brands on the website –...
A survey we recently conducted with nearly 600 online businesses shows that Web-based organizations continue to work hard at improving the customer experience through the use of multiple on-site technologies. However, the majority...
Adgooroo , a provider of competitive intelligence in the online marketing space, released its “Hijacking Report” last week, a feature of its Trademark Insight solution which enables search marketers to identify and take...
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