Posts tagged marketing&pageindex=6 RSS

Marketing Compliance in the Education Lead Space

When it comes to lead generation in the education (college and university) space, few things matter more than the quality of leads. With commissions and referrals very substantial in the place, it is often a well-known haven for, well...

One (All-in-One) Platform from Hydra

SaaS marketing solution provider Hydra conducted a survey of 300 UK marketers recently and found that a third of respondents said less than 50 percent of their needs are being met by their current marketing toolset. The survey results...

Marketing in the Morning

Ericsson, the Sweden-based mobile company, recently conducted a survey that found 35 percent of U.S. Android and iPhone users "...interacted with such non-voice apps as Facebook on their smartphones before rising." In other...

Maponics Offers Shopping Boundaries

Location based data provider Maponics rolled out a new offering that includes the geographic boundaries of more than 3,000 shopping malls, districts, centers and outlets across 100 metro areas in the United States. Maponics Shopping...

LivingSocial Users Younger, Richer, Smarter than Groupon Users

Want to reach the young, smart and affluent with your daily deal offering? Then use LivingSocial instead of Groupon. According to a survey* by Nielsen Co., LivingSocial buyers are 49 percent more likely than the average American to...

Daily Deal Sites Bursting With StrongMail

Marketing solution provider StrongMail announced that daily deal sites including FamilyFinds, Joss & Main , HauteLook and Privalia are now leveraging its burst email delivery technology. When you need to deliver millions of dynamically...

Small Business Owners Rank their Most Effective Marketing Strategies

What is the most effective online marketing strategy for your small business? If “company website” was not your immediate answer, then we’re not doing our jobs here at Website Magazine . But if it was your answer...

Mobile Search Insights - 49% Make Mobile Purchases

Performance marketing agency Performics last week released results from its 2011 Mobile Search Insights study. The study revealed that of people using the mobile Web at least weekly, more than half (57 percent) use the mobile Web more...

Listen: Effectively Marketing Mobile Apps

Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode...

Email Campaigns and Customer Preferences

Email marketing service provider ExactTarget and mobile/social analytics provider WebTrends announced an integration today at Webtrends Engage 2011 conference that allows marketers to understand the impact that interactive marketing...

Easy Mobile Marketing for Every Business

According to new data from comScore, people accessing email via mobile devices increased an impressive 36 percent, from November 2009 to November 2010. More than 70 million people accessed email on their mobile devices in the month...

Marketers Slow to Socialize?

Alterian's 8th annual survey of 1,500 marketers, agencies, marketing service providers and systems integrators from around the world finds that less than one-third of them have a strong understanding of the conversations happening...

GSI Commerce Acquires ClearSaleing for Analytics, Attribution

Consolidation continues to be a significant Web trend in early 2011 as e-commerce and marketing solutions provider GSI Commerce has acquired advertising analytics and attribution management firm ClearSaleing. The purchase will further...

Facebook is Dominating the Internet

If you ever needed convincing that social media should be a part of your marketing mix - this is it. According to Hitwise, Facebook's traffic increased a whopping 60 percent between November 2009 and November 2010. Even more stunning...

New Twitter Ads On The Way

After months of speculation, Twitter has finally announced they will insert advertising in users' streams. Now, select users will see advertisements posed as a tweet as they appear in the stream itself, not as a promoted or sponsored...

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