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According to a survey released today by PostRelease (the forum advertising network), people who contribute to online forums are overwhelmingly more engaged in influential activities than people who don't use forums. In fact, those...
It's never too early to start planning for 2010. MarketingSherpa 's newly released benchmark study on e-mail marketing reveals the changing environment for business-to-business and business-to-consumer e-mail marketing professionals...
One of the biggest advantages of social media is the ability to get your brand Web-wide recognition among very active consumers across any number of niches, large and small. One of the biggest disadvantages is the massive amount of...
Thinking of enlisting bloggers to help sell your products? If so, you now need to think about requiring disclosures, and keep a close eye on what those reviewers are publishing. Recent announcements of tighter restrictions by the Federal...
The advantages of e-mail marketing are many - for starters, it's targeted, direct and measurable. But it's extremely important to know the minds of consumers when crafting an e-mail strategy. Miss the mark and you can easily...
Want to drive lots of revenue online? The sports arena might be your ticket. A new comScore report breaks down visitor profiles for the four largest professional sports websites in the U.S.: Major League Baseball (MLB.com), the National...
Despite the fact that in the past I've predicted the demise of Twitter and that I personally don't believe they have a long-term leg to stand on, the service remains an essential part of Internet communication and, yes, marketing...
UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics that allows advertisers to track phone call conversions from any source/advertising channel. The system displays phone calls...
by Michelle Wicmandy Viral marketing is like [the TV show] Survivor — if you’re not adding value to the community, you’ll quickly find yourself voted off the island. It’s a concept that only works when participants...
It is increasingly clear to many that marketing is becoming solely about engagement. Pontiflex has a way for advertisers to build and grow lists of Twitter users using Cost-per-Lead (CPL) advertising. In addition to basic user information...
SaaS website testing and personalization provider Amadesa announced the launch of an automated, site-side Behavioral Targeting capability. The algorithm analyzes hundreds of anonymous user data attributes (time of day, day of week...
The Internet Strategy Forum announced "Titans of E," the keynote presenter line-up for its sixth annual summit conference taking place on July 23 in Portland. The event provides a unique opportunity to hear keynote presentations...
Twitter is easily one of the most hyped platforms on the Web over the past year. And rightly so; it's astronomical growth rate is a rarity. But according to new data from Compete.com, Twitter's growth has hit a major wall....
Mark your calendars - an impressive online marketing suite looks like it will be released by web content management systems provider SiteCore around June 30th. The Online Marketing Suite is an add-on to the already robust Sitecore...
Omniture has created a new tool designed to measure the popularity and success of Facebook applications. Dubbed App Measurement for Facebook, it utilizes the reporting capabilities of the company's online analytics solution SiteCatalyst...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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