Posts tagged marketing&pageindex=7 RSS

Mobile Marketing Formula

A 2010 study by comScore suggests that almost 46 million mobile phone users have smartphones — almost 20 percent of the market share of total mobile users. Those numbers are enough for advertisers to start taking the mobile market...

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Paid Search Secrets of Top CPG Marketers

Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...

6% - Pathetic State of Retweets

How often are your tweets being retweeted or responded to? If you're like 71% of your fellow Twitter users, the answer is hardly ever. Social media intelligence provider Sysomos recently conducted a study focusing on how tweets...

The Three Tiers of Blog Earnings

With the number of blogs on the Web now in the hundreds of millions, it is more critical than ever to ensure that yours is doing the most for your business and not merely existing in cyberspace. Affiliate marketing has always been...

Is Twitter a Branding Wasteland?

According to an analysis* by digital agency 360i, Twitter users have little interest in your brand. Examining tweets, 360i found that of 90 percent of messages sent by "real people" (non-businesses) just 12 percent even mention...

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New York Businesses Cozy Up to Foursquare

Add New York magazine to the growing list of businesses in The Big Apple who are taking advantage of Foursquare; joining The New York Times , The Wall Street Journal and Time Out New York . These publications have partnered with Foursquare...

Dex One Getting It Done

Local marketing solution provider Dex One entered into a distribution agreement with Jingle Network, an operator of an ad-supported directory assistnce service (1-800-FREE411). Dex One’s advertisers can now have their listings...

Cloud-Based Mobile Marketing/Advertising

Mobile marketing and advertising company HipCricket unveiled the latest version of its cloud-based platform today (HIP 6.0) and it may just renew your interest in mobile. New features include a tighter integration with CRM (customer...

Email Marketing Gets Social With NutShellMail Acquisition

Email marketing powerhouse Constant Contact (whose client numbers now exceed 350,000) has acquired NutshellMail , a free service that enables marketers to monitor, manage and interact with customers through social media. Financial...

Email-to-Speech Arrives at GetResponse

Being different is good – and this Website Magazine reader’s is different (in a good way). Email marketing platform GetResponse has released what amounts to the first integrated text-to-speech email capability. The best...

Twitter, Facebook and SU as Marketing Machines

According to Web analytics firm StatCounter’s new Global Stats report , Facebook, Twitter and StumbleUpon are sending a significant volume of traffic to websites. Hopefully you’ve already established a presence for your...

Marketo Aims for the Enterprise

Marketing automation provider Marketo 's spring release is focusing on security and scalability. The company initially focused on small and mid-size companies with an "ease-of-use" marketing message but seems to be focusing...

Hydra Fires 15,000 Affiliates

Performance based advertising platform Hydra just gave the boot to 15,000 affiliate marketers and publishers. The company decreased its base of active publishers from 17,000 to less than 2,000 of its best performing partners in a bid...

Autonomy's Meaning Based Marketing Upgrades

Autonomy has updated its Meaning Based Marketing platform to give marketers deep insight into consumers' behaviors both on-site and elsewhere, such as social networks. A new console, called Explore, provides a visualization interface...

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100 Retweet Targets for Web Professionals

There's no question that Twitter drives website traffic. This is particularly true when one of your updates (blog post, special offer, etc.) is retweeted within the industry. And the effect is two-fold: You not only get a good...

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