Posts tagged marketing&pageindex=8 RSS

100 Retweet Targets for Web Professionals

There's no question that Twitter drives website traffic. This is particularly true when one of your updates (blog post, special offer, etc.) is retweeted within the industry. And the effect is two-fold: You not only get a good...

Slideshare Gets Channels

Online sharing community SlideShare launched a new service dubbed Channels which provides custom-branded microsites. Several companies including agencies Razorfish and Ogilvy have already secured their brands on the website –...

Making Online Marketing Apps Work

A survey we recently conducted with nearly 600 online businesses shows that Web-based organizations continue to work hard at improving the customer experience through the use of multiple on-site technologies. However, the majority...

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Hijacking Report from Adgooroo

Adgooroo , a provider of competitive intelligence in the online marketing space, released its “Hijacking Report” last week, a feature of its Trademark Insight solution which enables search marketers to identify and take...

Influentials are in Forums says PostRelease

According to a survey released today by PostRelease (the forum advertising network), people who contribute to online forums are overwhelmingly more engaged in influential activities than people who don't use forums. In fact, those...

E-Mail Marketing Benchmarks for 2010

It's never too early to start planning for 2010. MarketingSherpa 's newly released benchmark study on e-mail marketing reveals the changing environment for business-to-business and business-to-consumer e-mail marketing professionals...

Get Your Brand on Every Social Network with KnowEm

One of the biggest advantages of social media is the ability to get your brand Web-wide recognition among very active consumers across any number of niches, large and small. One of the biggest disadvantages is the massive amount of...

New FTC Regulations Apply to Marketers, Affiliates

Thinking of enlisting bloggers to help sell your products? If so, you now need to think about requiring disclosures, and keep a close eye on what those reviewers are publishing. Recent announcements of tighter restrictions by the Federal...

The Inside Scoop on E-mail Subscribers

The advantages of e-mail marketing are many - for starters, it's targeted, direct and measurable. But it's extremely important to know the minds of consumers when crafting an e-mail strategy. Miss the mark and you can easily...

Affiliate Marketing for Sports and Profit

Want to drive lots of revenue online? The sports arena might be your ticket. A new comScore report breaks down visitor profiles for the four largest professional sports websites in the U.S.: Major League Baseball (MLB.com), the National...

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Tweet Promo Builder: Easy & Useful

Despite the fact that in the past I've predicted the demise of Twitter and that I personally don't believe they have a long-term leg to stand on, the service remains an essential part of Internet communication and, yes, marketing...

Phone Call Tracking in Google Analytics

UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics that allows advertisers to track phone call conversions from any source/advertising channel. The system displays phone calls...

Viral Marketing: Surpassing Survival

by Michelle Wicmandy Viral marketing is like [the TV show] Survivor — if you’re not adding value to the community, you’ll quickly find yourself voted off the island. It’s a concept that only works when participants...

Cost Per Twitter Lead?

It is increasingly clear to many that marketing is becoming solely about engagement. Pontiflex has a way for advertisers to build and grow lists of Twitter users using Cost-per-Lead (CPL) advertising. In addition to basic user information...

Site-Side Behavioral Targeting

SaaS website testing and personalization provider Amadesa announced the launch of an automated, site-side Behavioral Targeting capability. The algorithm analyzes hundreds of anonymous user data attributes (time of day, day of week...

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