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Comscore Fights Back With New Toolsets

Remember all that chatter about Google AdPlanner and Google Insights the past few weeks? It seems that Comscore heard them loud and clear and today announced that it will provide enhanced measurement of the audiences for online advertising...

Filed under: advertising, media buy, comscore, marketing data, potential reach, actual reach

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...