Posts tagged media buying RSS

Media Buyers Target Social Networks, E-mail in 2010

According to a new study by the Center for Media Research, media buyers plan a big push on social networks in the coming year. The study, "2010 Media Planning Intelligence Study," surveyed more than 1,900 MediaPost subscribers...

Unified Media Reach Data

Recent Adobe acquisition and online business optimization software provider Omniture and digital measurement provider comScore announced a partnership to deliver a "unified digital audience measurement system" - sounds fancy...

Quantcast Marketer - Competition for Google Insights?

If you're on the lookout for tools and services to help improve your Web media planning and buying, audience measurement service Quantcast announced the launch of a doozy of a free solution which provides insights from online consumer...

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