Posts tagged microsoft&pageindex=3 RSS

Finding Lost Impressions with Share of Voice Metrics

In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...

Microsoft Adcenter Updates for January 2012

Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...

MicroSOCIAL

It's true! There is another social network out there, and this one is brought to you by Microsoft. According to Microsoft, So.cl (pronounced social) is an experimental research project developed by Microsoft’s FUSE Labs ...

adCenter Gets Trendy with Analytics

If you’re using Microsoft adCenter and think that it can be a bit difficult to understand exactly how your campaigns are performing, you’re not alone. Never fear, however, as Microsoft has heard your concerns and decided...

Friday 15 for Web Pros

Friday is the perfect opportunity to take a moment and look back at the most important and interesting business and technology developments of the week – those that will influence you in the future and likely are impacting some...

Relevancy Standards for Trending Keywords & Landing Pages

Microsoft is setting forth some expanded definitions of relevancy, and a higher standard of relevancy, for those advertisers pursuing clicks on “trending” keywords. Microsoft's relevancy and quality policies went into...

Cloud CRM for Less from Microsoft

Microsoft is taking aim at CRM leaders including Salesforce, Oracle, and SAP with a new “Cloud CRM for Less” offer that might just get the attention of some rather big businesses. The primary reason that this offer will...

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Cloudy Forecasts for Boston and D.C.

Microsoft has named the top cloud-friendly U.S. cities as part of a study in which 2,000 IT decision-makers (ITDMs) nationwide discussed how they are adopting and using cloud computing. The cities were ranked based on how local businesses...

Big-Time IPOs Set to Flood the Market

There’s never been a better time to be an Internet startup, and not only because companies such as Google, eBay and Microsoft may buy you out for a few hundred million dollars. The initial public offering (IPO) market is also...

Microsoft Gains Ground with Skype Acquisition

Microsoft’s $8.5 billion acquisition of Skype was the company’s largest ever, and while most observers are reserving their final judgments, the move makes sense on a lot of levels. More than 170 million levels, actually...

Mobile Operators Look to Challenge Apple

Android’s unprecedented rise up the list of leading smartphone operating systems has been well documented, with most analysts predicting out-and-out domination of Apple’s iOS within just a couple of years. Now, at least...

Battling the Botnets

In March, Microsoft was the driving force behind shutting down one of the most prolific spam operations on the Internet — a botnet called Rustock. The sting put an end to the more than 13 billion spam messages Rustock was generating...

Site Downtime and Twitter Response

How would you react to an outage, an interruption in service, or unscheduled downtime on your favorite site? Now imagine that downtime or outage is on your website. As you might imagine, how you react says a lot about your company...

Leading Tech Companies are Fueling Display Advertising

Website Magazine’s January issue about 2011 Web trends predicted that bold and innovative new technologies would fuel the resurgence of online display advertising this year. It’s happening, by way of leading tech companies...

The Microsoft/Yahoo Merger – What Advertisers Need to Know

At the same time as their merger with Yahoo was being finalized, the folks at Microsoft rolled out several new updates to their targeting and reporting options, and online and desktop interfaces. Many of the changes were substantial...

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