Posts tagged mobile ad formats RSS

Digital Advertisers Want More Rich Media and Less Hassle

For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...

IAB Releases Benchmark for Mobile Ad Formats

In its continued efforts to educate the online advertising ecosystem about developments in mobile applications, the Interactive Advertising Bureau (IAB) has released a report titled Prevailing Mobile In-Application Advertising Formats...


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