Posts tagged mobile ad revenue RSS

Global Mobile Ad Revenue on the Rise

Mobile advertising revenue is on the rise across the globe according to new data from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. In fact, the data shows that...

Apple Wins the Ad Revenue Battle in Q4

A new report from Opera Mediaworks reveals that Android captured 63 percent of mobile ad traffic in Q4 2014. Apple, however, led the way in revenue generation. The “ State of Mobile Advertising ” report notes that Apple...

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