Posts tagged mobile ads RSS

Mobile Drives In-Store Retail Sales

Mobile is continuing to shake up the commerce industry, and a new report is shedding light on how mobile marketing can help retailers boost their bottom lines. The “ Engaging the Mobile Shopper ” report, which was conducted...

5+ Mobile-Personalization Services to Know

Smartphones have become one of the most valuable tools for shoppers. These handheld devices can be used to not only find businesses on the go, but also to make purchases, research products and compare prices while in stores. All of...

Mind-Blowing Mobile Ad Engagement Rates

Mobile ad formats have as much to do with engagement rates as the content itself, but knowing which one to choose – or integrating the right ones – can be time consuming. Today, mobile ad network InMobi announced two new...

Reward Based Mobile Ads Are What Work

Digital advertisers have been relatively cold over the years toward mobile advertising; at least those mobile ads which weren't targeted geographically or behaviorally. As the industry matures however, the digital ad community...

Chevy Finds New Roads With Zumobi

Content is king - a popular phrase proven repeatedly. In the case of mobile media company, Zumobi, content was the leading catalyst for impressive results out of a recent mobile initiative for the Chevrolet Technology Series campaign...

The Real (Energy) Cost of Free Apps

A recent study at Purdue University revealed some interesting information that may just help businesses sell a few more paid apps. As it turns out, as much as 75 percent of the energy consumed by free Android applications is actually...

Where Are All the Mobile Ads?

Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...

iAd to Open Doors for Advertisers and Developers

A major part of Thursday’s introduction to the iPhone’s new operating system was dedicated to Apple’s big plans for mobile advertising, namely the iAd platform. Apple will sell and host the ads, connecting them more...

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Google Mobile Ads Now With Click-to-Call

If you're a mobile advertiser, Google has just added a feature to their mobile ads you will want to check out. Click-to-call is now available for mobile ads, so that a browser can simply touch the screen of their mobile device...

Greystripe Goes Android For Ad-supported Games/Apps

Mobile brand advertising network provider Greystripe announced it has delivered over 300 million ad-supported games and applications on the iPhone and Java platforms and that their full-screen ad formats will now be available for Android...

Mobile vs Non-Mobile Ad CTR

Online advertising network Chitika released a rather telling study of mobile vs. non-mobile Internet usage this week. If you've bought into the potential of the mobile market, you might want to reconsider that position. The study...

Ready for a Mobile (Advertising) Storm?

A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising...

IAB Mobile Buyers Guide

The Interactive Advertising Bureau (IAB) has released a valuable primer for marketers and agencies looking to buy mobile advertising . The guide includes an overview of the U.S. mobile advertising market including its audience breakdown...

AdWhirl Makes Mobile World Revolve

Just a month after launch, AdWhirl announced today that they are serving over 200 million monthly advertisements worldwide on iPhone and iPod Touch applications in the Apple App Store ( and five of the top 50 applications in the App...

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