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Content is king - a popular phrase proven repeatedly. In the case of mobile media company, Zumobi, content was the leading catalyst for impressive results out of a recent mobile initiative for the Chevrolet Technology Series campaign...
A recent study at Purdue University revealed some interesting information that may just help businesses sell a few more paid apps. As it turns out, as much as 75 percent of the energy consumed by free Android applications is actually...
Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...
A major part of Thursday’s introduction to the iPhone’s new operating system was dedicated to Apple’s big plans for mobile advertising, namely the iAd platform. Apple will sell and host the ads, connecting them more...
If you're a mobile advertiser, Google has just added a feature to their mobile ads you will want to check out. Click-to-call is now available for mobile ads, so that a browser can simply touch the screen of their mobile device...
Mobile brand advertising network provider Greystripe announced it has delivered over 300 million ad-supported games and applications on the iPhone and Java platforms and that their full-screen ad formats will now be available for Android...
Online advertising network Chitika released a rather telling study of mobile vs. non-mobile Internet usage this week. If you've bought into the potential of the mobile market, you might want to reconsider that position. The study...
A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising...
The Interactive Advertising Bureau (IAB) has released a valuable primer for marketers and agencies looking to buy mobile advertising . The guide includes an overview of the U.S. mobile advertising market including its audience breakdown...
Just a month after launch, AdWhirl announced today that they are serving over 200 million monthly advertisements worldwide on iPhone and iPod Touch applications in the Apple App Store ( and five of the top 50 applications in the App...
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