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Mobile advertising is big business. In fact, U.S. mobile local advertising revenues are expected to grow from $1.2 billion in 2012 to $9.1 billion in 2017 according to a recent forecast from BIA/Kelsey. This rapid growth is likely...
A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s...
Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that...
Last week at Google's Creative Sandbox event, the AdWords team officially unveiled its new Mobile Ads Showcase App . This application is meant to put some of the best advertisements that Google’s mobile advertising platform...
Audience data is a critical element in targeting advertisements across the mobile landscape. Jumptap, Inc ., a leader in targeted mobile advertising, and BlueKai’s , an enterprise data activation system for intelligent marketing...
Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled...
Mobile ads are the next big thing for the advertising industry, so did you really think that the FTC wasn’t going to get involved sooner or later? In early 2012, the group was looking into updating its online advertising guidelines...
Mobile ad network Jumptap has partnered with Evidon to fight for consumers’ rights to privacy. The partnership between the two companies brings the AdChoices icon to in-app and mobile Web advertisements that use behavioral data...
A lot of people access YouTube and watch videos on their smartphones and tablet devices, and that number increases everyday. In fact, according to the Google-owned video streaming site, 20 percent of all of its global traffic comes...
Cloud-based mobile marketing platform Sitomic wants to help its partner agencies get more out of their mobile marketing efforts with two new solutions. The first is a white label program that lets partners offer services under their...
Just a few weeks ago, Apple came out and said it was going to reject iOS applications that access the host device’s Unique Device Identifier (UDID) code. This makes it very difficult, if not impossible, for developers to test...
In its newly released MobileSTAT report, mobile advertising network Jumptap reveals that Android and iOS together make up 91 percent of the mobile operating systems (OS) market. Based on data from the Jumptap network of more than 95...
Occupy the Mobile Web! Apparently there's more than one "One Percent," even when it comes to mobile bandwidth. It seems that the top one percent of mobile Web users consume half of the world's bandwidth, while the...
The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets. The MMA analyzed over 150 billion mobile ad impressions...
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