Posts tagged mobile advertising&pageindex=2 RSS

Take Control of Mobile Marketing

Cloud-based mobile marketing platform Sitomic wants to help its partner agencies get more out of their mobile marketing efforts with two new solutions. The first is a white label program that lets partners offer services under their...

Bypassing Apple's Rejection of UDID Apps

Just a few weeks ago, Apple came out and said it was going to reject iOS applications that access the host device’s Unique Device Identifier (UDID) code. This makes it very difficult, if not impossible, for developers to test...

Android Owns 60 Percent of Mobile Market Share

In its newly released MobileSTAT report, mobile advertising network Jumptap reveals that Android and iOS together make up 91 percent of the mobile operating systems (OS) market. Based on data from the Jumptap network of more than 95...

Mobile Bandwidth Usage Controlled by the One Percent

Occupy the Mobile Web! Apparently there's more than one "One Percent," even when it comes to mobile bandwidth. It seems that the top one percent of mobile Web users consume half of the world's bandwidth, while the...

Standard Mobile Ad Sizes from the MMA

The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets. The MMA analyzed over 150 billion mobile ad impressions...

Ad Units by Greystripe More Social, Interactive

Mobile advertisements are about to improve their social lives. Greystripe , a mobile ad network, recently launched Ad Boosters , ad units that enhance Flash advertisements by making them more social and interactive. Ad Boosters come...

Jumptap Predicts Promising Future for Tablets

Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state...

Tapjoy Introduces Videos for Mobile

Tapjoy has launched a new mobile video advertising platform called Tapjoy Videos. The platform is designed to provide advertisers with reach, impact and the brand building power of TV joined with the targeting and user engagement that...

Gender and Mobile Advertising

According to mobile advertising and marketing firm inneractive , there are some major differences between men and women, at least as far as mobile ads are concerned. On August 22, the company released an infographic that shows the...

What Makes a Most Memorable Mobile Ad?

According to a survey by Harris Interactive, more than 77 million Americans are estimated to recall seeing a mobile advertisement, and 39 million are able to recall the brand category for that advertisement. The most memorable ad categories...

IAB to Hold Mobile Advertising Contest

The Interactive Advertising Bureau (IAB) has launched a formal call-for-entries to its new Rising Stars Mobile contest. Announced at the IAB’s Mobile in the Mainstream…and as the New Main Screen conference in New York...

Mobile Ad Engagement is Best at Midday

While the primary function of mobile ads has been to drive consumers to the Web, many campaigns are increasingly setting their sights elsewhere. New data released by Jumptap has found that 34 percent of performance-focused campaigns...

Locally Targeted Mobile Ad Spends Blowing Up

The new five-year outlook for U.S. mobile local advertising from BIA/Kelsey is, in a word, optimistic. According to the research firm, total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015. During...

Ads in Apps Are the Most Likely to Stick

Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile apps have a better chance of influencing consumers than do ads on mobile websites. More than half of the smartphone users polled (52...

Jumptap Makes a Power Move in Mobile Advertising

Jumptap, one of the biggest providers of mobile advertising, has secured $25 million in anohter round of investment funding led by Redpoint Ventures. It's yet another signal of the era of mobile, fully underway. "Jumptap is...

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