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The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets. The MMA analyzed over 150 billion mobile ad impressions...
Mobile advertisements are about to improve their social lives. Greystripe , a mobile ad network, recently launched Ad Boosters , ad units that enhance Flash advertisements by making them more social and interactive. Ad Boosters come...
Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state...
Tapjoy has launched a new mobile video advertising platform called Tapjoy Videos. The platform is designed to provide advertisers with reach, impact and the brand building power of TV joined with the targeting and user engagement that...
According to mobile advertising and marketing firm inneractive , there are some major differences between men and women, at least as far as mobile ads are concerned. On August 22, the company released an infographic that shows the...
According to a survey by Harris Interactive, more than 77 million Americans are estimated to recall seeing a mobile advertisement, and 39 million are able to recall the brand category for that advertisement. The most memorable ad categories...
The Interactive Advertising Bureau (IAB) has launched a formal call-for-entries to its new Rising Stars Mobile contest. Announced at the IAB’s Mobile in the Mainstream…and as the New Main Screen conference in New York...
While the primary function of mobile ads has been to drive consumers to the Web, many campaigns are increasingly setting their sights elsewhere. New data released by Jumptap has found that 34 percent of performance-focused campaigns...
The new five-year outlook for U.S. mobile local advertising from BIA/Kelsey is, in a word, optimistic. According to the research firm, total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015. During...
Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile apps have a better chance of influencing consumers than do ads on mobile websites. More than half of the smartphone users polled (52...
Jumptap, one of the biggest providers of mobile advertising, has secured $25 million in anohter round of investment funding led by Redpoint Ventures. It's yet another signal of the era of mobile, fully underway. "Jumptap is...
If your business is considering running mobile ad campaigns (or already running them) have a look at a new app from Apple, iAd Gallery . Here, advertisers can browse through the latest mobile ads from some of the top advertisers and...
Two announcements within a day of one another may indicate the next trend in mobile advertising. Call them alerts or push notifications or finely tuned geo-targeting, but don't be alarmed someday soon if the very second you walk...
Online advertising marketplace OneRiot has launched a social targeting service in which advertisers can reach mobile users through interest profiles, demographics, social influence and real-time conversations. Audience profiles are...
Revenue from mobile applications will soar from $5.2 billion in 2010 to $15.1 billion by the end of this year, according to research from Gartner, Inc. The surge will be the result of more than 18 billion downloads by users on their...
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