Posts tagged mobile advertising&pageindex=3 RSS

iAd Gallery Shows Advertisers the Way

If your business is considering running mobile ad campaigns (or already running them) have a look at a new app from Apple, iAd Gallery . Here, advertisers can browse through the latest mobile ads from some of the top advertisers and...

Location-based Advertising Alerts Get a Push

Two announcements within a day of one another may indicate the next trend in mobile advertising. Call them alerts or push notifications or finely tuned geo-targeting, but don't be alarmed someday soon if the very second you walk...

OneRiot Introduces Social Targeting for Mobile

Online advertising marketplace OneRiot has launched a social targeting service in which advertisers can reach mobile users through interest profiles, demographics, social influence and real-time conversations. Audience profiles are...

Mobile App Revenue is Soaring (thanks to advertising)

Revenue from mobile applications will soar from $5.2 billion in 2010 to $15.1 billion by the end of this year, according to research from Gartner, Inc. The surge will be the result of more than 18 billion downloads by users on their...

Where Are All the Mobile Ads?

Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...

iAds for Everyone with iAd Producer

Apple, with unusually little fanfare, has released iAd Producer, a self-service development tool for Apple's mobile advertising space. Ad agencies can now create their own ads for use with the iPhone, iPod touch and, soon enough...

Android Advertising is Booming

A new report from Millennial Media, (August 2010 Mobile Mix), shows that Android devices are seeing a gold rush in advertising requests. The data is based on an evaluation of Millennial's ad serving network which reaches 63 million...

DoubleClick Advertisers Get Mobile Ad Options

Google's DoubleClick has announced that advertisers now have the option to automatically integrate mobile advertising into their campaigns. According to the official blog, using DoubleClick for Advertisers (DFA), businesses can...

Online Ad Market Looks Healthy

A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium. The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage...

IAB Releases Benchmark for Mobile Ad Formats

In its continued efforts to educate the online advertising ecosystem about developments in mobile applications, the Interactive Advertising Bureau (IAB) has released a report titled Prevailing Mobile In-Application Advertising Formats...

Mobile Ad Report: iPad Surging, Android Gaining

Mobile advertising network Millennial Media has released the May analysis for mobile devices on its network, which reaches 82 percent of the 72 million mobile Web users in the U.S. Included among the data in the report were the following...

FTC Approves Google AdMob Acquisition

The FTC on Friday approved Google's $750 million acquisition of mobile advertising network AdMob, clearing the path for Google's latest mobile strategy and fueling the rivalry with Apple, which acquired Quattro -- another major...

Mobile Couponing the Next Wave of Local Advertising

In its new report, The 2010 U.S. Local Mobile Advertising & Promotions Forecast, leading research firm Borrell Associates Inc. calls mobile “the new disruptor” that has emerged on the local advertising scene faster...

Mobile Ad Spend to Soar in 2010

Verizon's Droid mobile device was released this week, another strong entry into the smartphone market. And that's one of the reasons Millennial Media (a leading mobile ad firm) is predicting a major surge in mobile ad spend...

SmartPhone Usage Report (Metrics from AdMob)

Mobile advertising platform AdMob released its August 2009 Mobile Metrics Report. Examing the marketshare of smartphone devices per geographic region, AdMob is reporting that thanks to improved mobile browsing capabilities and engaging...

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