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Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...
Apple, with unusually little fanfare, has released iAd Producer, a self-service development tool for Apple's mobile advertising space. Ad agencies can now create their own ads for use with the iPhone, iPod touch and, soon enough...
A new report from Millennial Media, (August 2010 Mobile Mix), shows that Android devices are seeing a gold rush in advertising requests. The data is based on an evaluation of Millennial's ad serving network which reaches 63 million...
Google's DoubleClick has announced that advertisers now have the option to automatically integrate mobile advertising into their campaigns. According to the official blog, using DoubleClick for Advertisers (DFA), businesses can...
A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium. The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage...
In its continued efforts to educate the online advertising ecosystem about developments in mobile applications, the Interactive Advertising Bureau (IAB) has released a report titled Prevailing Mobile In-Application Advertising Formats...
Mobile advertising network Millennial Media has released the May analysis for mobile devices on its network, which reaches 82 percent of the 72 million mobile Web users in the U.S. Included among the data in the report were the following...
The FTC on Friday approved Google's $750 million acquisition of mobile advertising network AdMob, clearing the path for Google's latest mobile strategy and fueling the rivalry with Apple, which acquired Quattro -- another major...
In its new report, The 2010 U.S. Local Mobile Advertising & Promotions Forecast, leading research firm Borrell Associates Inc. calls mobile “the new disruptor” that has emerged on the local advertising scene faster...
Verizon's Droid mobile device was released this week, another strong entry into the smartphone market. And that's one of the reasons Millennial Media (a leading mobile ad firm) is predicting a major surge in mobile ad spend...
Mobile advertising platform AdMob released its August 2009 Mobile Metrics Report. Examing the marketshare of smartphone devices per geographic region, AdMob is reporting that thanks to improved mobile browsing capabilities and engaging...
Online advertising network Chitika released a rather telling study of mobile vs. non-mobile Internet usage this week. If you've bought into the potential of the mobile market, you might want to reconsider that position. The study...
The Interactive Advertising Bureau (IAB) has released a valuable primer for marketers and agencies looking to buy mobile advertising . The guide includes an overview of the U.S. mobile advertising market including its audience breakdown...
Advertising to those on mobile devices just got a little cheaper - if you're an AdMob client. The mobile advertising vendor lowered its minimum bid prices for geographically targeted ads and advertisements appearing on carriers...
Website Magazine has discussed mobile website design in the past, but we have not really dug in on optimizing mobile advertising campaigns - perhaps because until recently there was no such opportunity. Or at least no viable opportunity...
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