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Branded, personalized content seems to be the name of the game in this user-centric world we’re all living (and working) in and service providers that help brands deliver this content – wherever a user may be accessing...
:: By Nathan Joynt, Volusion :: There are currently 115 million smartphone users in the U.S. and an estimated 200 million users by 2017. According to Internet Retailer, in 2012 U.S. smartphone and tablet users spent over $24 billion...
Multichannel marketing solutions provider Trumpia has launched a new Mobile Keyword-Capture tool to help marketers collect more data from consumers via text alerts. The Mobile Keyword-Capture feature uses a set of auto-responders that...
A new study from interactive marketing solutions provider StrongMail reveals that more than half of marketers still face challenges in implementing a mobile strategy. The most popular forms of mobile marketing are mobile websites ...
Mobile messaging provider Clickatell has launched a social mobile solution that aims to give small and medium-sized businesses the short message service (SMS) tools required for mobile marketing campaigns to engage new customers and...
In its newly released MobileSTAT report, mobile advertising network Jumptap reveals that Android and iOS together make up 91 percent of the mobile operating systems (OS) market. Based on data from the Jumptap network of more than 95...
QR Codes have become the new marketing piece for businesses and their brands. The awareness of a QR Code is becoming more evident than ever; you can see QR Codes on billboards, magazines, television commercials – even on houses...
The explosion of smartphones and tablet devices is challenging Web marketers who are tasked with effectively translating user experience (UX) from the desktop to mobile applications and mobile websites. For developers, the challenge...
Yelp, one of the Web’s most popular destinations for online reviews of local businesses, recently released some powerful data for would-be mobile marketers. Based on activity in December 2010, the company recently announced that...
A 2010 study by comScore suggests that almost 46 million mobile phone users have smartphones — almost 20 percent of the market share of total mobile users. Those numbers are enough for advertisers to start taking the mobile market...
E-mail marketing firm Exact Target, in conjunction with Econsultancy, has released results of a report on digital marketing budgets that shines some light on what businesses are planning to do this year - and not do. What's very...
A recent report by ComScore shows that, while the iPhone gets all the press, BlackBerry remains the smartphone leader. December data shows that BlackBerry commands 40 percent market share, compared to iPhone's 25 percent. And that...
A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising...
Last week Website Magazine reported on research from The Nielsen Company that noted 71 percent of survey respondents said they plan to use the mobile Web over the next two years. There remains a lot of disagreement on what the "mobile...
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