Posts tagged mobile marketing RSS

Small Biz Must Go Mobile

Mobile is one of the hottest topics in tech right now, yet many small businesses are still not leveraging this technology according to a recent Constant Contact study . Part of the reason for this lack of adoption is that SMB owners...

Next-Gen Mobile Site Pushes Usable Local Content

Branded, personalized content seems to be the name of the game in this user-centric world we’re all living (and working) in and service providers that help brands deliver this content – wherever a user may be accessing...

7 Key Principles for Mobile Commerce Success

:: By Nathan Joynt, Volusion :: There are currently 115 million smartphone users in the U.S. and an estimated 200 million users by 2017. According to Internet Retailer, in 2012 U.S. smartphone and tablet users spent over $24 billion...

Trumpia Unveils Mobile Keyword-Capture Feature

Multichannel marketing solutions provider Trumpia has launched a new Mobile Keyword-Capture tool to help marketers collect more data from consumers via text alerts. The Mobile Keyword-Capture feature uses a set of auto-responders that...

Potential Mobile Marketers Lack Resources, Strategy

A new study from interactive marketing solutions provider StrongMail reveals that more than half of marketers still face challenges in implementing a mobile strategy. The most popular forms of mobile marketing are mobile websites ...

Clickatell Launches New Mobile Marketing Platform

Mobile messaging provider Clickatell has launched a social mobile solution that aims to give small and medium-sized businesses the short message service (SMS) tools required for mobile marketing campaigns to engage new customers and...

Android Owns 60 Percent of Mobile Market Share

In its newly released MobileSTAT report, mobile advertising network Jumptap reveals that Android and iOS together make up 91 percent of the mobile operating systems (OS) market. Based on data from the Jumptap network of more than 95...

Weekend Warriors: 7 Steps to Successful QR Codes

QR Codes have become the new marketing piece for businesses and their brands. The awareness of a QR Code is becoming more evident than ever; you can see QR Codes on billboards, magazines, television commercials – even on houses...

Solving the Mysteries of Mobile Marketing

The explosion of smartphones and tablet devices is challenging Web marketers who are tasked with effectively translating user experience (UX) from the desktop to mobile applications and mobile websites. For developers, the challenge...

Yelp a Treasure Trove for Mobile Marketers

Yelp, one of the Web’s most popular destinations for online reviews of local businesses, recently released some powerful data for would-be mobile marketers. Based on activity in December 2010, the company recently announced that...

Mobile Marketing: Location, Location, Location

A 2010 study by comScore suggests that almost 46 million mobile phone users have smartphones — almost 20 percent of the market share of total mobile users. Those numbers are enough for advertisers to start taking the mobile market...

Are Businesses Drinking the Social Media Kool-Aid?

E-mail marketing firm Exact Target, in conjunction with Econsultancy, has released results of a report on digital marketing budgets that shines some light on what businesses are planning to do this year - and not do. What's very...

BlackBerry Still Dominates Smartphone Market

A recent report by ComScore shows that, while the iPhone gets all the press, BlackBerry remains the smartphone leader. December data shows that BlackBerry commands 40 percent market share, compared to iPhone's 25 percent. And that...

Ready for a Mobile (Advertising) Storm?

A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising...

Mobile Market; Reseller Opp for Agencies

Last week Website Magazine reported on research from The Nielsen Company that noted 71 percent of survey respondents said they plan to use the mobile Web over the next two years. There remains a lot of disagreement on what the "mobile...

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