Posts tagged mobile paid search RSS

Mobile Fuels Paid Search Spend

Advertisers are going to need to adjust their strategies this holiday season (and beyond), as their competitors continue to spend more to get in front of mobile consumers in the search engine result pages. The Search Agency ’s...

Paid Search Performance In Focus May 2012

Clicks on paid search ads cost 6 percent less for retailers than they did in May 2011, but advertisers actually managed to spend more (17 percent in fact) as consumers clicked on more sponsored listings. SEM provider PM Digital’s...

Mobile Search Gaining Ground with Users, Marketers

Analysts at digital marketing agency Performics are expecting a little March Madness of their own. If estimates are correct, mobile paid search will hit the double-digit tipping point this month, meaning that it will represent at least...

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