Posts tagged mobile/admob RSS

It's Time to Redefine "Mobile"

These days you can't read a story about business, e-commerce or the economy without coming across something about "mobile." And if you take every report, statistic or survey as fact you might just be convinced that desktop...

Where Are All the Mobile Ads?

Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...

FTC Approves Google AdMob Acquisition

The FTC on Friday approved Google's $750 million acquisition of mobile advertising network AdMob, clearing the path for Google's latest mobile strategy and fueling the rivalry with Apple, which acquired Quattro -- another major...

AdMob Lowers Mobile Ad Bid Pricing

Advertising to those on mobile devices just got a little cheaper - if you're an AdMob client. The mobile advertising vendor lowered its minimum bid prices for geographically targeted ads and advertisements appearing on carriers...

AdMob Mobile Expansion Signals Industry Growth

AdMob may be a relatively new kid on the block, founded in January 2006, but they are already making a big splash in the mobile marketplace and their expansion signals a big shift in marketers' focus on the mobile ad market. AdMob...

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