Posts tagged mobile&pageindex=1 RSS

Desktop & Mobile Shopping Preferences

It's hard to deny that mobile devices have made a huge impact on pretty much everything within the digital ecosystem - from design to promotions - but desktop devices still have their place. New consumer data from Signal found...

Tracking Mobile App Performance in Search Results

Google is now indexing content from within apps; but how is that content performing? That's the question that search marketers want answered and Searchmetrics is releasing new features to make it possible. The company recently...

Mobile Conversion Rates Growing Steadily

Mobile devices represent the majority of consumers' online usage in 2015 according to Marin Software's annual Mobile Advertising Around the Globe report. More importantly, however, was that mobile conversion rates are growing...

Into the Apps for Insights with SurveyMonkey

App Annie isn't the only game in town when it comes to gaining user insights within mobile applications. Online survey platform SurveyMonkey has introduced its own mobile app insight platform, enabling publishers to collect data...

Google Helps Android Developers Reach Quality Audiences

Google has unveiled a few new tools to help Android game developers reach and engage high-quality audiences. “For game developers, building a successful business has often depended on an approach of acquiring as many users as...

Twitter Moments Get AMPed Up

Twitter launched its Moment feature back in Oct. 2015, as a way to help users discover content on the social network. Now the social network is making it easier for people to explore links within Moments on iOS and Android. With the...

The Future of Targeting is Predictive

Digital marketers are actively seeking out more sophisticated targeting methods in mobile advertising according to a new study from AdTheorent . The study explores how marketers currently use (and plan to use) big data to target consumers...

Integrity of In-App Mobile Ad Inventory in Question

Advertisers thinking of increasing their mobile advertising budgets might want to rethink those initiatives. Ad-fraud detection and prevention firm Pixalate's recent Mobile Sellers Trust Index shows that upwards of 38 percent of...

Mobile Gets the Email Opens, Desktop Gets the Conversions in Q2

A new report from Movable Ink indicates that while email recipients on mobile devices are responsible for more opens, those using their desktop are generating more conversions. Movable Ink's Q2 " US Consumer Device Preference...

Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015

With mobile phones seemingly being attached to users' sides and advertisers constantly looking to engage with their consumers, many have turned to mobile advertisements . Marchex , a mobile advertising analytics company, has released...

Retargeting for the Age of Mobile

Mobile has redefined the digital experience, but marketers are struggling to keep users engaged. Marin Software, however, has introduced a new and rather innovative solution that will make it possible to retarget the high-value users...

Amazon Web Services Unveils New API and Mobile Offerings

Through two separate announcements Amazon Web Services (AWS) has revealed its new Amazon API Gateway as well as its AWS Device Farm. The new Amazon API Gateway is a fully managed service that enables AWS customers to “create...

Discover the True Reach of Your Mobile Ads

Marketers today have more ways than ever to reach their consumers, yet, in order for them to understand how their ads are performing they must receive data that accurately reflects their ads reach. Kochava , a mobile attribution analytics...

Predicting User Actions with Swrve

Mobile marketing automation solution Swrve has unveiled a solution that combines predictive analytics with messaging and conversations for mobile apps. The Swrve Predictive Marketing Suite uses behavioral algorithms to predict what...

InMobi Brings Native Mobile and Video Ads to its Ad Exchange

Consumers' love of technology, especially their mobile devices, is unparalleled in today’s digital world. With consumers spending more time on their mobile devices than ever before, brands are constantly searching for the...

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