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Creating coordinated brand experiences that extend across digital channels and device types can help companies better engage customers through consistency, helpfulness and value, according to Patti Renner, director of marketing at...
Businesses typically launch mobile apps as a way to reach their customers who are on the go. It might be time, however, to consider also launching apps as a way to reach the variety of vendors that businesses work with on a daily basis...
To be successful in digital advertising, you must always keep your virtual finger on the pulse of the industry. It’s essential to understand what is happening when it comes to click-through-rate, where spend is increasing/decreasing...
Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about...
Microsoft captured 7.4% of the global tablet OS market according to preliminary figures from Strategy Analytics ' Global Tablet OS Market Share: Q1 2013 report, with three million Windows 8 tablets shipped in Q1 2013. Microsoft’s...
Mobile has changed everything – from the way we advertise and format emails to the way we design our websites and interact with colleagues when away from the office. In fact, the biggest benefit of mobile may be that it connects...
New technology from Tylr Mobile is helping connect salespeople’s inboxes with CRM data while on the go. The technology, dubbed WorkinBox , is essentially an iOS app that connects to Salesforce. The mobile email solution allows...
The Internet space is running out of ways to say the same thing: mobile is hot. And there are countless statistics to back the claim. Affiliate Window, however, has put together an insightful infographic that looks at the growth in...
Mobile applications are steadily winning over consumers as the preferred method for getting on the Web from their mobile devices, and the recent March MobileSTAT (Simple Targeting & Audience Trends) report from Jumptap shows that...
Earlier this week, CVS launched an innovative new iPad application for online shoppers that provides them with a detailed, virtual 3D e-commerce experience in the palms of their hands. With the app, customers can explore a digital...
If you don’t want to wait for user reviews to find out how your app is performing, consider leveraging the new mobile app monitoring solution from New Relic. The application performance management and monitoring company launched New...
Looking to generate a recurring revenue stream from your app without adding advertising or in-app purchases? If so, consider checking out the Placed Affiliate program. This new program from the location analytics company monetizes...
Mobile traffic continues to impress, as a new report from Affiliate Window reveals that the company saw an increase in mobile traffic across its network in February. In fact, the report reveals that one in every five clicks originated...
You have to admit that the modern “mobile” world is changing all sorts of things about the traditional Web – and not just that we’re now all designing with a “responsive” mindset. It’s bringing...
For most Internet advertisers, rich media ads represent the future of the industry, particularly when it comes to mobile advertising. Now we have the numbers to prove it, as a recent survey by the multi-screen interactive platform...
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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