Posts tagged mobile&pageindex=1 RSS

Amazon Web Services Unveils New API and Mobile Offerings

Through two separate announcements Amazon Web Services (AWS) has revealed its new Amazon API Gateway as well as its AWS Device Farm. The new Amazon API Gateway is a fully managed service that enables AWS customers to “create...

Discover the True Reach of Your Mobile Ads

Marketers today have more ways than ever to reach their consumers, yet, in order for them to understand how their ads are performing they must receive data that accurately reflects their ads reach. Kochava , a mobile attribution analytics...

Predicting User Actions with Swrve

Mobile marketing automation solution Swrve has unveiled a solution that combines predictive analytics with messaging and conversations for mobile apps. The Swrve Predictive Marketing Suite uses behavioral algorithms to predict what...

InMobi Brings Native Mobile and Video Ads to its Ad Exchange

Consumers' love of technology, especially their mobile devices, is unparalleled in today’s digital world. With consumers spending more time on their mobile devices than ever before, brands are constantly searching for the...

Advertise to the Right Consumer at the Right Moment

Consumers today are bombarded by a variety of advetisiments on their mobile devices whether they are surfing the Web or in an app. In order to foster greater engagement form consumers marketers must strive to serve the most relevant...

Incentivize Mobile App Users Through Reward Ads

As consumers’ love of their mobile devices continues to spur the channel forward developers are constantly seeking new ways to monetize their apps. RevMob , a mobile ad platform, has announced a new software development kit ...

Facebook Unveils "Instant Articles" to Speed Up Mobile Experience

Facebook has recently introduced a new feature that will be of particular interest to information publishers titled Instant Articles . Loading up to ten times faster than standard mobile Web articles, Instant Articles was designed...

Yahoo Delivers New Ad Capabilities to Advertisers

Yahoo has recently announced the launch of two new video advertising formats for advertisers and developers: native video and video app install ads. Through its new formats advertisers will be able to reach and engage with consumers...

Facebook Unveils New Voice Calling App

Facebook has taken the world by storm and as it aims to keep its place atop the mountain of social media networks it is constantly looking for new to integrate its platform into consumer’s daily lives. The latest way that Facebook...

Target Consumers Through Hyper-Local Push Messages

Consumers leverage a variety of devices throughout the day and as advertisers look to connect with more and more consumers many are turning to platforms and solutions that let them engage with consumers on multiple devices. TouchTunes...

Greater Targeting Options for Yahoo Mobile Advertisers

Mobile has become one of the hottest trends thanks to consumers' deep-rooted love for the technology and the amazing opportunity it provides companies and advertisers to engage with their consumers. To help advertisers communicate...

Paid Search Sees Largest Year-over-Year Spending Increase in Three Years

As marketers seek the most effective ways to reach consumers it’s important they understand how the markets are trending and what other marketers are doing to reach their consumers. IgnitionOne has recently released a report...

Tumblr Adds CTAs to Mobile App

Tumblr initially unveiled call-to-actions (CTAs) for its platform back in December , and now the company has made the functionality available on its iOS mobile app. With the CTAs, buttons are displayed on posts coming from a handful...

Compete Against Friends with New Social Competition App

Social media has skyrocketed to popularity with brands looking to incorporate social aspects into their websites and apps at every turn. Shout TV , a social media platform for sports fans, has recently announced the launch of its own...

Who's Succeeding with Mobile Click-to-Call Ads?

While retail brands garner a majority of the attention when it comes to mobile technology, other verticals are finding mobile devices to be a key part of their business model as well. Marchex , a mobile advertising technology company...

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