Posts tagged mobile&pageindex=11 RSS

In-Store Mobile Apps Coming to a Retailer Near You

Mobile isn’t going away any time soon, which poses a lot of questions for retailers looking to optimize their brand's mobile experience for consumers. While options such as geo-location apps or mobile compatible websites...

Standard Mobile Ad Sizes from the MMA

The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets. The MMA analyzed over 150 billion mobile ad impressions...

webOS Now Open Source – ENYO Coming

Hewlett Packard announced last week that webOS was going open source. The mobile operating system was initially developed by Palm and introduced in January 2009. Developers have been attracted to the platform because it uses standard...

Exact Match Mobile ID for Local Businesses

With the staggering growth rate and popularity of mobile, it is about time your website is optimized for mobile browsing if it hasn’t been already. Local businesses can now create a mobile-optimized version of their existing...

Mobile Shopping Patterns of the Holiday Season

Hopefully your site is already optimized for mobile, because it has proven to be a popular avenue for consumer shopping – especially during this holiday season. According to a study from Internet platform and services company...

Why Merchants Must Maximize Mobile Now

The mobile channel clearly provides great opportunities for merchants, but a poor-performing mobile commerce site might turn consumers away from a brand altogether. A recent study from Internet platform and services company Limelight...

Are Tablets Taking Over E-Commerce?

When the iPad was originally announced, the critics were harsh, and most people didn't seem to see the purpose of yet another handheld device that didn't have the same computing power as a laptop, nor the portability (or ability...

Adobe on Mobile Flash: "No Mas"

It was a valiant fight, but the outcome was inevitable. Sometimes, you just have to put the gloves down and admit defeat. This week, Adobe officially announced that it was going to cease the development of Flash for mobile browsers...

Rich Media is the Future of Mobile Marketing

Web marketers are still trying to discover the most effective methods for m obile advertising . Now, there is evidence suggesting that the future of mobile marketing may lie in rich media ad units. Jumptap recently released the data...

Gartner: Social, Mobile to Drive Half of Web Sales by 2015

By 2015, companies will generate 50 percent of Web sales from social media and mobile applications, according to Gartner Inc. The future of e-commerce was discussed at the Gartner Symposium/ITxpo , where it was concluded that since...

2011 M-Commerce Audit from Acquity

Digital marketing and multichannel e-commerce company Acquity Group has unveiled its summary of the 2011 Mobile Commerce Audit of top online retailers "to identify companies and industries on the leading edge of mobile initiatives"...

Mobile Monitoring with Surveys

Do you know what users think of your mobile website? Feedback and analysis platform iPerceptions has released a solution to help websites with a mobile presence find out. iPerceptions' Mobile Website Feedback randomly selects visitors...

Jumptap Predicts Promising Future for Tablets

Targeted mobile advertising specialist Jumptap made public its MobileSTAT Report for August yesterday, which looked at Jumptap network data and reveals some interesting tidbits, such as the fact that Maine was the number one state...

Smaato Measures Mobile Fill Rates and CTRs

A quarter two study by mobile ad optimization platform Smaato was released today and finds that ad inventory has been increasing at a faster rate than budgets, ulitmately leading to a decline in advertising fill rates. The study was...

Study Shows Adult's Smartphone Activities

A recent study gives valuable information about American adult’s smartphone use and geolocation activities. The study, taken by Pew Research Center , shows that 83 percent of American adults own a cell phone, with 35 percent...

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