Posts tagged mobile&pageindex=11 RSS

Smaato Measures Mobile Fill Rates and CTRs

A quarter two study by mobile ad optimization platform Smaato was released today and finds that ad inventory has been increasing at a faster rate than budgets, ulitmately leading to a decline in advertising fill rates. The study was...

Study Shows Adult's Smartphone Activities

A recent study gives valuable information about American adult’s smartphone use and geolocation activities. The study, taken by Pew Research Center , shows that 83 percent of American adults own a cell phone, with 35 percent...

Gender and Mobile Advertising

According to mobile advertising and marketing firm inneractive , there are some major differences between men and women, at least as far as mobile ads are concerned. On August 22, the company released an infographic that shows the...

Tapjoy Partners with iOS and Android Developers

Tapjoy , a company who specializes in mobile content monetization platforms, made a blockbuster announcement this week that they have partnered with many top iOS and Android application developers, which allows them to deliver safe...

What Makes a Most Memorable Mobile Ad?

According to a survey by Harris Interactive, more than 77 million Americans are estimated to recall seeing a mobile advertisement, and 39 million are able to recall the brand category for that advertisement. The most memorable ad categories...

Report Provides Statistics on Mobile Consumers

Experian Marketing Service's consumer research service, Experian Simmons, today released the 2011 Mobile Consumer Report , which provides some revealing information about what consumer habits influence mobile shopping trends. The...

Mobile Video to Surpass 693 Billion Minutes

A new study predicts that nearly 700 billion minutes of mobile video will be watched by 2015. The In-Stat study shows significant growth in usage of mobile video, not only with smartphones but also with tablets. Some of the research...

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Email and Mobile Working Together at Movylo

Email service provider MailChimp has integrated with mobile commerce platform (mobile CMS) Movylo Shop. http://www.movyloshop.com/ The integration will enable retailers to integrate their email lists with their Movylo Shop mobile commerce...

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Mobile Email Design and the @Media Query

Users carry their mobile devices with them everywhere and are performing tasks on those devices – including reading their email. Designing email templates has never been an easy task – each email client (desktop or Web...

Create a Mobile Sitemap

One of the hot topics when it comes to mobile is SEO. There are a lot of similarities in optimization for search via desktop and search via mobile. Website Magazine’s September 2011 edition took a high-level look at the relationship...

Mobile Movers and Shakers

The mobile Web and mobile applications are here to stay. For many, mobile may present the biggest and best opportunity yet to establish brand loyalty, deepen engagement and convert more users. Others, however, continue to struggle...

Getting Started with Frameworks

If you find yourself spending hours coding, recoding and coding again, know that there are some benefits to using frameworks. A Web application framework is designed to support the development of dynamic websites, Web applications...

Google Sites Receive Automated Mobile Rendering

The mobile web is not just changing how people consume content but how businesses create and format that content. As it becomes increasingly important to provide the best possible mobile experience (whether through mobile apps, mobile...

Locally Targeted Mobile Ad Spends Blowing Up

The new five-year outlook for U.S. mobile local advertising from BIA/Kelsey is, in a word, optimistic. According to the research firm, total U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015. During...

Product Extensions and Product Local Ads - Mobile

Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...

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