Posts tagged mobile&pageindex=2 RSS

Advertisers Benefit from Consumers "Living" Online

Digital advertising has come a long way since the banner ad was a standard. While the banner ads are still put into action by some digital advertisers, many have turned to alternative methods to improve their efficiency. The Interactive...

How Phone Numbers Can Lead to Increased Conversions [Infographic]

As technology has advanced and new forms of communication have made their debut, there remains one hold-over that still presents companies with real, measureable value: phone calls. Invoca , a call tracking and analytics provider,...

Google Enables Local Calls from PPC Ads

With 50 percent of searches with local intent leading the user to visit the store, it is imperative that businesses optimize their mobile presence. While the effectiveness of pay-per-click ads still divides search marketers, those...

Disconnect Between Marketers and Consumers Revealed

As the holiday shopping season is about to enter into full swing, it is important that companies understand what their consumers are expecting from them. Kitewheel , a provider of a real-time customer engagement hub for marketing agencies...

Facebook Opens New Mobile Ad Program to All Marketers

As consumers respond less and less to mass advertisements companies have begun to make the switch to more personalized ads. However, to send personalized ads marketers need information on individual consumers and what better place...

Mobile Friendly Analytics Firm Pulls in $17 Million in Funding

As the e-commerce market continues to expand and companies are competing in multiple sectors it has become increasingly important for them to accurately analyze their data. Through this need many big data and analytics companies have...

Monetization Capabilities, the Key to Enterprise Growth

The goal of every enterprise is to grow, but to do so enterprises must efficiently optimize and monetize their products in order to generate the largest amount of revenue possible. Aria Systems , a recurring revenue and subscription...

Monitor Your Entire Company with an All-Seeing Analytics Solution

Data is no longer just rolling in from brick-and-mortar stores or e-commerce sites but instead from all of the countless channels that consumers are using to engage with companies. In order to best keep track of all the information...

Mobile and Web Analytics Receives a Drag-and-Drop Makeover

Analytics are rapidly rising in the chain of importance for businesses. With the amount of information that businesses receive on a daily basis they have no choice but to leverage a powerful analytics solution to keep their performance...

Funding for Mobile Analytics Company Adjust

Considering spending on mobile advertisements is expected to reach $41.9 billion by 2017, it is no surprise that mobile analytics companies are receiving a bit of extra attention as well. In order for marketers and companies alike...

Bing Unveils New Preview and Diagnostic Tools for Ads

Coming in as the second most popular search engine on the Web behind Google, Bing is has solidified itself as an important channel for merchants to leverage. For those that have already taken to advertising on the search engine, it...

A Self-Learning Email App That Keeps Your Inbox "Focused"

By 2017, more than 200 billion emails are predicted to be sent and received every day. With the amount of emails only expected to increase it is important for professionals and consumers to have a way to organize and manage their inboxes...

Analytics Receive a Mobile-Ready Makeover

In order to not only compete and thrive in the business world it is crucial to have as much information about your company as possible. Companies rely on analytics for a variety of key metrics which help them to analyze, monitor and...

The Rise of the Individual Enterprise

Eighty-four percent of chief information officers (CIOs) count mobile solutions as a critical investment to get closers to customers, and even more ( 94 percent ) rank mobile apps as crucial to their digital marketing plans. What's...

New A/B Testing Tool for Mobile Apps

A/B testing is one of the tried and true methods that companies and developers use in order to gauge consumer response to things like new products, marketing campaigns and changes to apps. Yet, in order to fully leverage the information...

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