Posts tagged mobile&pageindex=9 RSS

Report Shows Consumers Getting More Personal

Local Corp. has unveiled the preliminary data from its report that shows that the modern consumer takes a highly personalized path to purchase and utilizes a wide variety of devices to do so, including PCs, smartphones and tablets...

Bypassing Apple's Rejection of UDID Apps

Just a few weeks ago, Apple came out and said it was going to reject iOS applications that access the host device’s Unique Device Identifier (UDID) code. This makes it very difficult, if not impossible, for developers to test...

The Real (Energy) Cost of Free Apps

A recent study at Purdue University revealed some interesting information that may just help businesses sell a few more paid apps. As it turns out, as much as 75 percent of the energy consumed by free Android applications is actually...

Google Challenges Facebook for Mobile Developer Attention

Mobile application development platform Appcelerator recently teamed up with the International Data Corporation (IDC) to analyze the social mobile application landscape, and their results show that Google is poised to give Facebook...

Three Areas of Focus for Retailers in 2012

A recent report from Baynote , a provider of personalized customer experience solutions for multi-channel retailers, suggests three areas where retailers should be focusing more than any others right now. The Marketplace Model E-commerce...

Optimizing for Mobile & Local

Almost half of consumers with mobile phones own smartphones today, and mobile purchases contributed more than 6 percent of online sales in Q4 of 2011, according to a recent study from mobile-local ad network xAd . This is especially...

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Pinterest is Not Influencing Purchasing Decisions

It is no secret that Pinterest has taken the Internet by storm, reaching the elevated status of a top 30 site according to Hitwise. A new study, however, reveals that the social sharing site is not actually influencing consumer purchasing...

25 Percent of Daily Deal Buys on Mobile Devices

The mobile market for daily deals is significant, according to information released today from market leader Groupon. The daily deal powerhouse announced that one-quarter of all Groupon vouchers were purchased via a mobile device....

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Mobile Web Usage is Doubling Every Year

Global Internet usage through mobile devices – not including tablets – essentially doubled from 4.3 percent in January 2011 to 8.5 percent in January 2012, according to Web analytics company StatCounter. StatCounter also...

Microsoft Adcenter Updates for January 2012

Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform...

Mobile Clicks and Mobile Ad Spend in the UK

Ad management platform Marin Software released findings from its Quarterly UK Online Advertising Report. If you’re looking to get the most value out of your ad spend, it is towards mobile and tablet devices you should look. Mobile...

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Consumers Want More from Social, Mobile and Local Commerce

Social media and mobile devices have been a game changer for local businesses due to features that allow consumers to interact with brands, browse products, find nearby deals and more. But as features for these channels grow, consumers...

Digby Does Location-Based Mobile Marketing

Multi-channel mobile engagement and commerce solution Digby announced the launch of its LocalPoint platform at the National Retail Federation show this week. The platform enables brands to create “geo-fences” around their...

Mobile Bandwidth Usage Controlled by the One Percent

Occupy the Mobile Web! Apparently there's more than one "One Percent," even when it comes to mobile bandwidth. It seems that the top one percent of mobile Web users consume half of the world's bandwidth, while the...

Consumer Behavior Driven By Mobile Apps

The debate regarding mobile apps versus Web consumption is getting hotter and hotter - and clearer and clearer. The rate of adoption, according to Mobile analytics firm Flurry, is outpacing both the PC revolution of the 80's and...

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