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Mobile devices provide consumers with the ability to discover nearby destinations while on the go and, in turn, can even boost foot traffic in many brick-and-mortar locations. In fact, a 2012 Nielsen study reveals that 73 percent of...
Local Corp. has unveiled the preliminary data from its report that shows that the modern consumer takes a highly personalized path to purchase and utilizes a wide variety of devices to do so, including PCs, smartphones and tablets...
Almost half of consumers with mobile phones own smartphones today, and mobile purchases contributed more than 6 percent of online sales in Q4 of 2011, according to a recent study from mobile-local ad network xAd . This is especially...
Social media and mobile devices have been a game changer for local businesses due to features that allow consumers to interact with brands, browse products, find nearby deals and more. But as features for these channels grow, consumers...
Google is now supporting two important ad formats for mobile devices in Product Extension Ads and Product Local Ads. Product Extension Ads, which enable advertisers to display product images and product details, will now show within...
Local review site Yelp has joined the location-aware craze and unveiled Check-in Offers. The new feature, available within the business owner dashboard, allows business owners to rewawrd customers with a coupon when they check in to...
Unless you’ve been living under a very large rock the past 18 months, the recession we’ve been in has forced marketers to do two things – look for new opportunities to promote their businesses (and websites) and be...
comScore reports the number of people who sought local information on a mobile device grew 51 percent from March 2008 to March 2009. The mobile browser is the leading access method for seeking local information, with 20.7 million users...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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