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Multi-channel mobile engagement and commerce solution Digby announced the launch of its LocalPoint platform at the National Retail Federation show this week. The platform enables brands to create “geo-fences” around their...
Performance marketing agency Performics last week released results from its 2011 Mobile Search Insights study. The study revealed that of people using the mobile Web at least weekly, more than half (57 percent) use the mobile Web more...
According to new data from comScore, people accessing email via mobile devices increased an impressive 36 percent, from November 2009 to November 2010. More than 70 million people accessed email on their mobile devices in the month...
A 2010 study by comScore suggests that almost 46 million mobile phone users have smartphones — almost 20 percent of the market share of total mobile users. Those numbers are enough for advertisers to start taking the mobile market...
Mobile marketing and advertising company HipCricket unveiled the latest version of its cloud-based platform today (HIP 6.0) and it may just renew your interest in mobile. New features include a tighter integration with CRM (customer...
There's no denying that text messaging has become a mainstream form of communication in the United States. A recent DMA report shows that out of 800 U.S. mobile phone users surveyed, 70 percent responded to a marketing text message...
Research firm Gartner released some numbers yesterday abou the mobile market, and it's not so good. Citing a weakening global economy, Gartner expects mobile phone sales to slow to 11 percent this year globally (down from 16 percent...
AdMob may be a relatively new kid on the block, founded in January 2006, but they are already making a big splash in the mobile marketplace and their expansion signals a big shift in marketers' focus on the mobile ad market. AdMob...
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