Posts tagged mobile/mobile ads RSS

The Real (Energy) Cost of Free Apps

A recent study at Purdue University revealed some interesting information that may just help businesses sell a few more paid apps. As it turns out, as much as 75 percent of the energy consumed by free Android applications is actually...

Where Are All the Mobile Ads?

Google's AdMob recently released data about global mobile ad impressions, and where they are being seen. It turns out, the majority of mobile ads are viewed in North America (43%) followed by Asia (33%). What is surprising is that...

Google Mobile Ads Now With Click-to-Call

If you're a mobile advertiser, Google has just added a feature to their mobile ads you will want to check out. Click-to-call is now available for mobile ads, so that a browser can simply touch the screen of their mobile device...

Mobile vs Non-Mobile Ad CTR

Online advertising network Chitika released a rather telling study of mobile vs. non-mobile Internet usage this week. If you've bought into the potential of the mobile market, you might want to reconsider that position. The study...

Ready for a Mobile (Advertising) Storm?

A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising...

IAB Mobile Buyers Guide

The Interactive Advertising Bureau (IAB) has released a valuable primer for marketers and agencies looking to buy mobile advertising . The guide includes an overview of the U.S. mobile advertising market including its audience breakdown...

AdWhirl Makes Mobile World Revolve

Just a month after launch, AdWhirl announced today that they are serving over 200 million monthly advertisements worldwide on iPhone and iPod Touch applications in the Apple App Store ( and five of the top 50 applications in the App...

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