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It's no secret that social media marketers focus a lot of energy on teens and young adults, traditionally the largest demographic on social networks. However, a new eMarketer study reveals nearly 28 million moms will be using social...
The social Web, it turns out, is full of Moms I’d Like to Friend. A new study from performance marketing provider Performics reveals that mothers are more versatile, present and engaged users of social networking sites than other...
A recent report from NPD Group, a market research firm, found that mom shoppers are using social media friends and followers to help with their buying decisions. The study finds that 79 percent of mothers with children younger than...
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