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The Tale of 5 Blind Marketers: Moving to a Customer-Centric Philosophy

:: By Bruce Ernst, Monetate :: There’s an old tale many of you may be familiar with of the five blind men traveling in the jungles of India . In the story, the five blind men come upon an elephant. One blind man feels the elephant’s...

Self-Serve Testing for the Enterprise

Monetate is helping enterprises take control of their testing initiatives, as the company has launched a new enterprise-level, self-serve A/B/n and multivariate (MVT) testing solution. The new solution, dubbed Monetate for Testing...

5 Reasons Amazon Wins at E-Commerce

When it comes to e-commerce, Amazon is king. Not only does the online retailer offer millions of products, but it also provides a good user-experience with its digital best practices and top-notch customer service. Although those factors...

How to Use the Weather for Better Email Relevancy

Marketers are finally capitalizing on Mother Nature’s fickle weather patterns, thanks to the emerging trend of weather-based email marketing. Weather offers marketers a unique way to personalize their email campaigns, which is...

Retailers Embracing the Multichannel World; Monetate Comes to Hybris

It's a multichannel world and the savviest retailers are learning to not just survive in it, but thrive - and they are using the best available tools on the market to make it happen. Monetate recently announced a software integration...

Spredfast Nabs Cool $32.5M

Spredfast’s impact in the social sphere is spreading, well, fast. Today, the social relationship platform provider announced it has raised $32.5 million in growth led by Lead Edge Capital, which has funded well-known software...

3 Ways to Cater to Digital Customers in 2014

As the Web progresses, the expectations of digital consumers keep growing. Not only is it vital for merchants to offer personalized shopping experiences nowadays, but they must also make their products available to consumers in a variety...

Learn from Digg's Replatforming Mistakes [Infographic]

Once the dust from the holidays has cleared, many merchants will consider replatforming their websites for greater success in the New Year. This, however, is a big decision that shouldn’t be approached lightly. Website Magazine...

Hyper-Connected Digital Elite in Focus [Infographic]

It doesn't come as a surprise to most, that the travel industry is a multi-trillion dollar market. There is a new segment of this industry, however, that is catching the attention (and dollars) of those in the business - the digital...

Online Commerce from A to Z

Website Magazine editors hit the aisles at Shop.org in our hometown of Chicago last week, and as most of our readers would expect, the buzzwords surrounding the annual summit were similar to what we’ve been hearing all year:...

Open-Time Personalization Comes to Email

This week’s Shop.org summit in Chicago saw perfect weather, an abundant of booth goodies and innovation that makes one feel good about the direction e-commerce is headed. Perhaps the most intriguing announcement this editor heard...

E-Commerce Email Sees Diminishing Returns

As Internet retailers prepare for the upcoming holiday shopping season, understanding how to assess the value of customer segments proves useful. Monetate’s latest Ecommerce Quarterly report lends a virtual hand in this regard...

Hope or Hype: Responsive Design [Infographic]

Providing a mobile-friendly experience isn't only for the benefit of users these days. With Google's new mobile guidelines, companies in compliance with its mobile SEO recommendations will receive higher rankings and sites...

The Master List of Conversion Tools for Merchants

Conversions are like puzzles, because in order to obtain a sale, merchants must first put all of the right "pieces" into place. These pieces include anything that directly affects the user-experience or a prospect’s...

Big Data, Bigger Personalization Opportunities

Marketers recognize the importance of leveraging customer data but struggle to mine it, making big data a largely untapped opportunity for personalizing online customer segments to drive improved business performance. In fact, companies...

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