Posts tagged multichannel RSS

Millennials are Changing how Marketers Work

Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent...

3 Omnichannel Marketing Tips for Retailers

By Jake Weatherly, CEO of SheerID Omnichannel marketing strategies are powerful and effective, because they allow retailers and brands to connect with consumers across multiple touch points in a variety of different ways. Traditional...

Marketing to Modern Digital Mulitaskers

Microsoft has released results of an interesting study which examines why consumers are using multiple devices, the motivations that drive "simultaneous or sequential" usage across those devices, and what the opportunities...

Webtrends Studies the Splinternet

A study conducted by Forrester Consulting , and commissioned by Webtrends , that examines "the effect that the explosion of new devices, emerging technologies and the fragmentation of digital marketing channels" has been...

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