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Tracking the Behavioral Targeted Ad Debate

The major advantage of online advertising is the ability to target ads to consumers based on each individual’s interests, geographic location and other personal characteristics, which ultimately makes these ads more effective...

Filed under: Internet Advertising, advertising, cookies, behavioral advertising, ftc, DAA, infographic, nai, cookie tracking, loeb & loeb

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...