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Consumers Trust Advertising on Local Newspaper Websites

Local newspapers are trusted by consumers more than any other local resource, according to a new study by comScore for the Newspaper Association of America (NAA). Of the 3,050 respondents, 57 percent identified local newspaper websites...

Filed under: local advertising, local ads, newspapers

News Corp.'s Big Online Plans - Good for Bloggers?

According to the LA Times , News Corp. - one of the world's largest media conglomerates - is meeting with some major publishers about forming a consortium to start charging users for online content and content made available via...

Filed under: blogging, transparency, paid content, opacity, newspapers

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...