Posts tagged nielsen RSS

Age Matters When it Comes to Online Shopping Behavior

E-commerce merchants may want to spend more time marketing to millennials, as data from Nielsen reveals that this age group (21-34) is the one that is leading the way when it comes to online shopping. In fact, Nielsen’s Global...

Businesses Take Heed, Video Will Dominate by 2018

Videos importance in today’s Internet dominated world should be evident by YouTube's 1 billion unique visitors each month. In fact, Nielsen , a global information and measurement company, states that YouTube reaches more...

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Mobile Research Leads to Conversions

Brands might want to put more resources into their mobile search initiatives in 2014, because a new study reveals that consumers spend more than 15 hours per week on mobile research, and their most common starting point is the search...

The Top Shopping Apps Are...

Mobile has changed the way we live. From video games to photography, and even shopping – mobile devices have become an intricate part of every day life for many people. In fact, a recent Nielsen study shows that 47 percent of...

Facebook Connects with Nielson

In a world that is slowly being taken over by DVR, the Nielson Company have found new ways to use their very select skills. Known for being the group who work on gathering television ratings, Nielson are branching out and teaming with...

LivingSocial Users Younger, Richer, Smarter than Groupon Users

Want to reach the young, smart and affluent with your daily deal offering? Then use LivingSocial instead of Groupon. According to a survey* by Nielsen Co., LivingSocial buyers are 49 percent more likely than the average American to...

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