Posts tagged offerpop RSS

Motivations Behind UGC

A new study from Offerpop is shedding light on what motivates consumers to create user generated content (UGC). While brands think people are motivated to create and share UGC to win prizes, the data shows that only 32 percent of consumers...

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Fine-Tune Marketing Strategy Through Advanced Consumer Data

Today's companies have a variety of ways in which they can interact and engage with consumers making it imperative that brands leverage a solution that can track their interactions across all platforms and channels. Offerpop ,...

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Visual Product Recognition Gets Automated

Consumer engagement marketing SaaS platform Offerpop has partnered with visual product search platform Slyce - and things are about to get automated. Brands using the Offerpop platform will be able to encourage customers to share product...

Marketers Planning to Increase Social Investments for the Holidays

The 2014 holiday shopping season is already forecasted to surpass last year’s earnings, and new data shows that brands are planning on increasing their investment in social media as a way to drive sales. In fact, data from marketing...

One Step Closer to Digital Nirvana

When you can make two channels work together, you're one step closer to digital nirvana. Social marketing SaaS solution Offerpop is now offering an integration between its social marketing platform and Experian Marketing Service...

Like-Based Voting from Offerpop

Social marketing platform Offerpop has released a new polling app that can be launched as campaigns on Facebook (and elsewhere including websites, digital ads, in-store - even on television). A brand's fans can participate in polls...

Display Products and Deals with New Facebook Apps

Social marketing Software-as-a-Service (SaaS) Offerpop is offering a pair of new apps for its Facebook marketing suite that will allow users to highlight products, deals and discounts on their brand pages. The first of these two new...


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