Posts tagged omnichannel RSS

On the Importance of Site Search

Just how important is site search to the omnichannel commerce experience? In a word, very. Omnichannel personalization solution RichRelevance has released some rather interesting research which explores how U.S. consumers search for...

BOPIS for SMBs Makes E-Commerce Express

Web professionals might think the "Buy Online, Pick Up In Store" (BOPIS) trend is the reserve of only the largest retailers, but that's no longer the case as smaller enterprises are rolling out some rather innovative...

Personalization Goes Offline for Retailers

Omnichannel personalization powerhouse RichRelevance and Starmount, which provides retail point of sale (POS) and in-store customer engagement solutions, have partnered to bring personalization into the brick-and-mortar realm. SUBSCRIBE...

Omnichannel Transactions Do Exist!

For years, the retail industry has talked about omnichannel capabilities and consumers' demands for a seamless shopping experience regardless of what channel they find themselves on (wanting access to all inventory, all sales and...

Retailers: Think Outside Your Store

If you’re a retailer who isn’t making serious inroads in 2016 to tie assets, data and currently disparate channels then you are heading in the wrong direction. This is one takeaway from Steve Rowen of RSR Research who worked...

Sailing Through to Better Omnichannel Marketing

Omnichannel personalization and marketing company Sailthru has unveiled its official integration with hybris software, which makes it easier for retailers to manage data collection, build a single customer view and drive revenue through...

Is Mobile Really Helping Your Business?

Consumers are using their smartphones to access brands like never before - spurring merchants and financial institutions to adopt various omnichannel tactics to ensure their end-users receive a similar experience regardless of touchpoint...

How To Push Mobile to the Max to Provide an Omnichannel Experience

:: By Luke Rees :: A recent report from Gartner has warned that weak mobile customer service is harming customer engagement. The report predicts that marketers will need to be innovative in their customer engagement across all channels...

Rakuten Marketing Focuses on the Omni Experience

Rakuten Marketing is putting a focus on omni-channel marketing, as the division of Rakuten Inc. is introducing its newly unified and restructured business and branded website. The new initiative, dubbed the omni experience , maintains...

Millennials are Changing how Marketers Work

Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54 percent...

3 Omnichannel Marketing Tips for Retailers

By Jake Weatherly, CEO of SheerID Omnichannel marketing strategies are powerful and effective, because they allow retailers and brands to connect with consumers across multiple touch points in a variety of different ways. Traditional...

Retailers' Plans for Digitizing the Store

The National Retail Federation , Demandware and the University of Arizona recently teamed up to publish, “ Digitizing the Store, The Next Wave of Online and Offline Convergence ” to quantify the convergence of POS and e...

Unify Offline and Online Selling

Commerce software company LightSpeed has unveiled a new solution for brick-and-mortar retailers who want to sell online. The solution, called LightSpeed Web Store for Cloud , provides retailers with a unified Web-based system for managing...

Retailers Find "Suite" Spot in Omnichannel

In today's retail environment, growing your business often depends on meeting the expectations of omnichannel customers. This starts, according to NetSuite General Manager of Retail Branden Jenkins, with a brand experience that's...

Omnichannel Customer Service Lacks

Nowadays, brands have the ability to reach consumers through a variety of channels and touchpoints. While this is good for marketing initiatives, brands can actually end up frustrating consumers if they don’t offer a consistent...

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