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Adobe announced that its Genesis platform, powered by year-old acquisition Omniture, has achieved a rather significant milestone in passing one thousand accredited customer implementations. Genesis automates the integration of partner...
Adobe’s Online Marketing Suite is rapidly becoming one of the most robust solutions available for Web professionals. Adobe last week introduced SocialAnalytics, a product within the Online Marketing Suite which enables marketers...
Internet professionals are beginning to see the fruits of Adobe’s acquisition of business optimization platform Omniture. Adobe announced several new features have been added to its Online Marketing Suite including advanced bidding...
Omniture (an Adobe company) announced the availability of a social media display ad solution last week and the visitor acquisition offering dubbed Omniture Search Center Plus will allow marketers to measure, manage and optimize display...
Adobe is wasting no time making the most of its acquisition of online business optimization software Omnniture, announcing that several key analytics and optimization technologies have been tegrated into Adobe Creative Suite 5. Omniture's...
Omniture, a leading provider of digital marketing software, has expanded its Online Marketing Suite to help businesses get the biggest returns on their display advertising dollars. A business unit of Adobe Systems Inc., Omniture also...
Omniture is a leading provider of "business optimization software." Facebook is the world's leading social network. Put them together and you have a package for the ultimate in social media marketing measurement. Today...
Recent Adobe acquisition and online business optimization software provider Omniture and digital measurement provider comScore announced a partnership to deliver a "unified digital audience measurement system" - sounds fancy...
Omniture has created a new tool designed to measure the popularity and success of Facebook applications. Dubbed App Measurement for Facebook, it utilizes the reporting capabilities of the company's online analytics solution SiteCatalyst...
Omniture now enables its users to segment reports by organic keyword rankings. Rank and keyword data will be passed to Omniture SiteCatalyst when consumers click on organic search results. This enables marketers to view organic keyword...
Microsoft shut the doors on its analytics offering recently. While not too many Web professionals are scurrying around looking for an alternative yet, there are certainly plenty out there. Google Analytics is a fine solution for those...
Omniture is launching a tool that enables marketers to measure brand activity on Twitter . Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be...
According to research by analyst firm CMS Watch , Yahoo!'s Web Analytics service surpassed Google in several key categories in relation to use by enterprises. You might remember that Yahoo! acquired analytics vendor IndexTools...
Analytics provider Omniture has announced a Web community designed to help its customers build applications that use their Omniture data. SiteCatalyst data can be used across third-party aplications, such as an intranet or as a company...
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