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Online video technology provider Ooyala has integrated Facebook data into its latest real-time video analytics solution, allowing Web marketers to customize and track video performance across the segmentations that matter most to their...
In a huge announcement made early this morning, two global media powerhouses, Yahoo! and ABC News , revealed that they will be combining their journalistic forces. This unprecedented move could have major ramifications in the news...
E-commerce video solutions provider Invodo has introduced an InPlayer rating system feature to help gather feedback from consumers and gain insight on how to further optimize video for its retail clients. The new Video Ratings and...
A company called TidalTV has suggested that clickthrough rates (CTRs) on ads in online videos don’t provide as much insight as Web marketers would like to believe. According to a study by the video advertising solutions provider...
The biggest takeaway from the State of Video in E-Commerce that we published several months ago, citing conclusions from SundaySky’s Q4 2010 report, was that the large majority of online merchants have thus far underutilized...
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...
While there is no doubt that online video is a booming industry, just how that video is used as a marketing tool is much less clear -- particularly between video producers and advertisers. Research from DIGIDAY and YuMe (a video ad...
In a recent online study*, Elastic Path found that people are watching large amounts of video online and on an increasing variety of devices – no surprise there. But the study also finds that viewers are also starting to warm...
Online video delivers a significantly higher return for marketers when consumers share them with friends through social media. Considered a hybrid between online video advertising and social networking, the social video space is rapidly...
Joost has seen its share of incarnations (and owners) over the past few years and this time it is plunging into the video ad world - something Web professionals need to know about. Adconion Media Group, who purchased Joost in 2009...
The world’s largest video encoding service provider has announced a private beta launch of the first Universal Video URL service, called Vid.ly. The free beta program from Encoding.com includes encoding, storage and delivery...
Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million in 2009. And a large part of that can be attributed to a sharp increase in video ad spending. That market is expected to...
Google recently predicted that display advertising will be a $5 billion industry by 2015. Yahoo! keeps pushing display advertising (reporting a 17% increase in Q3) and claims to be as dedicated as ever to the medium. Jumping on board...
According to a new report by PricewaterhouseCoopers, online advertising revenue increased 14 percent in the second quarter, reaching a record $6.2 billion. For the year, Internet advertising revenue is up 11 percent, at $12.1 billion...
As online video becomes more prevalent on the Web - on individual websites, social media sites and, perhaps most important, search results - website owners need to know that video is not just a shoot-it-and-upload-it solution. This...
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