Posts tagged online ads RSS

Online Ad Market Looks Healthy

A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium. The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage...

Online Ad Revenue Down in Q1

It shouldn't be a big surprise, but online ad revenue dipped in Q1 2009 - five percent, to $5.5 billion, according to the IAB and PricewaterhouseCoopers. Just like every other economic environment, advertising has been hit by the...

SMBs Spending Record Amounts Online

Small and medium-sized businesses (SMBs) are responsible for more than half of the U.S. locally-targeted online ad spend, according to " Main Street Goes Interactive ," a report from Borrell Associates. In total, SMB online...


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