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Digital advertising revenues hit a new high in 2012, reaching $36.6 billion according to the newly released IAB Internet Advertising Revenue Report for the full-year of 2012. That record-breaking number is a 15 percent increase over...
Companies around the globe are throwing their marketing weight behind social media, but how do they know it’s really worth the effort? One of the biggest issues for many brands today is trying to find a way to tie their sales...
Does your marketing plan for 2012 involve mobile advertising ? If not, perhaps it should. As the New Year begins, resolutions and predictions are out in full-force, and many observers are expecting the biggest year yet for mobile advertising...
If you’re using Microsoft adCenter and think that it can be a bit difficult to understand exactly how your campaigns are performing, you’re not alone. Never fear, however, as Microsoft has heard your concerns and decided...
Social media advertising continues to perplex some small business owners, but at least one highly respected research firm is predicting that will change dramatically over the next four years. BIA Kelsey’s first-ever forecast...
Affiliates know that there are plenty of advertising methods out there to make them some money. But for those new to the field, or those who are more practiced in a particular program, starting a new campaign can be an intimidating...
Local businesses take note! A BIA/Kelsey report states that around 17 percent of all Internet searches are "local in nature" and consist of consumers who are ready to make a purchase or are looking for local businesses. Some...
Adometry has added several new features to its Advertising Analytics Solution Suite for online marketers. Adometry is a Web advertising verification and optimization firm, and the new capabilities are designed to improve ad campaign...
Online advertising management platform provider Marin Software has released a recommendation engine designed to identify new revenue opportunities for advertisers and agencies. A common challenge in the industry is to continually improve...
Online local media company Local.com has released a rich media ad platform to incorporate dynamic, in-store product inventory availability and current pricing data for products sold by local retailers. Rovion, a division of Local.com...
Some new information released following a May 2011 Pew Internet survey may be helpful to marketers looking to target different demographics of Web users. The results of the study show that, to no one's surpise, search engines and...
Search marketing software and services provider WordStream has launched a new, free program called AdWords Performance Grader, which is designed to help marketers evaluate the performance of their AdWords campaigns based on an array...
The Interactive Advertising Bureau (IAB) has launched a formal call-for-entries to its new Rising Stars Mobile contest. Announced at the IAB’s Mobile in the Mainstream…and as the New Main Screen conference in New York...
How do you measure online advertising success? Chances are good that click-through rate (CTR) is a key component. But should it be? This week, we talked with Jeremy Stanley of Collective, who shares some fascinating research that just...
One of the leaders in the retargeting space, FetchBack, has announced its adoption of the Advertising Option Icon provided by the Direct Advertising Alliance. All FetchBack retargeted ads will now include the icon, visible in the upper...
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